Question: How do I get my new website listed on the search engines?
Couple ways:
1- Pay someone (sometimes worth it, sometimes a waste of money. If they mention 'thousands of search engines' they are full of crap.)
2- Find the free "add links" for each list/directory/search engine you want to try for, then wait the 1-6 months to be listed.
3- Use the pay 'rapid review' links on most of em to cut your time down.
4- Build a network of link exchanges.
Focus on Google(60%), Yahoo (30%), AOL (5%) & MSN (5%).
Rest of the sites out there tend to pull from those 4 to build their listings.
Googles Adwords and Adsence are good. Just pay attention to the rules they have as they will cut you off if they think you're trying to cheat the system.
Metatag use is an art. Make sure whatever you use in your tags is in your page. You can focus different tags for each page and fine tune.
Don't expect immediate results.
Search engine optimization and listings are an ongoing work.
Friday, October 31, 2008
Wednesday, October 29, 2008
Tip Of The Week : Dealing with all those "Forward this" emails.
No, Bill Gates is not going to send you $100 for forwarding on this email.
No, that little 11 yr old girl is not going to get money from teh Red Cross if you report this 100 times.
No, Microsoft ic not tracking this email.
No, sending me this email is not going to install the super duper antivirus tissue paper on my system.
Every day, I get at least 1 of these or a thousand other email chain letters. I am constantly surprised at this, because often those forwarding them are intelligent and educated people.
Before you forward on the next virus warning, sob story, free offer, etc, check it out with the guys who track these things.
http://www.snopes.com/
See also here
No, that little 11 yr old girl is not going to get money from teh Red Cross if you report this 100 times.
No, Microsoft ic not tracking this email.
No, sending me this email is not going to install the super duper antivirus tissue paper on my system.
Every day, I get at least 1 of these or a thousand other email chain letters. I am constantly surprised at this, because often those forwarding them are intelligent and educated people.
Before you forward on the next virus warning, sob story, free offer, etc, check it out with the guys who track these things.
http://www.snopes.com/
See also here
Monday, October 27, 2008
Identity Theft. Myths, Reality and Safety
Identity Theft. Myths, Reality and Safety
by Bob Hubbard
It happens every day. Thousands of people find their bank accounts drained, their credit ruined or worse. The media and others have created a fear, or almost panic situation in people today. "The Internet's Fastest Growing Crime" they say, but is it really? Here I will attempt to expose some of the most common myths concerning this issue.
According to the US Federal Trade Commission (FTC) and Better Business Bureau (BBB) identity theft is actually on the decline while costs rise. This conclusion is based on surveys performed by the FTC and BBB in 2003 and 2004.
- 2003 - 10.1 million U.S. victims - $51.4 billion.
- 2004 - 9.6 million U.S. victims - $52.6 billion.
- 2005 - 9.3 million U.S. victims - $54.4 billion.
- 2006 - 8.9 million U.S. victims - $56.6 billion.
So what is identity theft?
Identity theft falls into four categories:
- Financial Identity Theft - using another's name and SSN to obtain goods and services.
- Criminal Identity Theft - posing as another when apprehended for a crime.
- Identity Cloning - using another's information to assume his or her identity in daily life.
- Business/Commercial Identity Theft - using another's business name to obtain credit.
So how do the criminals obtain your information?
Usually through the victims own negligence.
Wait a minute, I hear you saying. Doesn't it come from all these security breaches and lost laptops I keep hearing about?
Nope.
Very little of that information ends up in criminal hands. Losses through online phishing attempts are also minimal as most people are aware of them and take proper precautions.
The majority of identity theft comes from lost wallets, checkbooks and credit cards, followed by friends or relatives with access to your personal information, or corrupt coworkers. Computer related thefts of information account for less than 10% of the total.
Relatives account for one third of all identity thefts!
But, what about email and message boards and online banking?
Perfectly safe, if you use some common sense.
Myth - Online Banking is not safe.
Truth - Untrue. Online banking is safer, as there are less papers to misplace. Be certain that you are on an encrypted connection (the little lock symbol). By banking online, you can see your transactions within days not weeks, allowing you to detect problems quicker.
Myth - Online ordering is riskier than shopping in person.
Truth - Untrue. If the site is using a reliable real-time processor, your transaction is safer than shopping live. No human sees your personal data, there are no carbons to sign, and no paperwork to lose. Be certain that the site uses a secure processor. When you shop in person, you create a paper trail and often hand your card to an unknown person. When dining out, what really happens to your card after you hand it to your server and they vanish for 5-15 minutes with it?
Myth - Sending a check is safer.
Truth - Untrue. When you mail a check, you have no idea who will see it, or what information might be stolen. Your check contains your name, address and banking information. Paying online with a card through a properly secured payment site is safer.
Myth - If I tell you who I am, you can steal my identity.
Truth - Untrue. Use an internet search engine like Google and look up your name. You might be surprised to see how many people share it. Locally, there are 5 others with my name. Your name alone, is not enough to steal your identity. A thief will need other information such as bank accounts, tax id, or other similarly confidential information. A name alone is very rarely enough. One needs other personal information to match up with it for a name to be of any use to the thief.
Myth - If I use a PO Box I'm safe right?
Truth - Untrue. Your mail can be intercepted at any point. Be certain that you have your box setup so that only authorized individuals can ask for your mail at the desk. Be aware of who has access to your keys, and if you notice a slowdown in mail, make sure no one has placed an unauthorized forwarding order on your box, or home.
So, how can I really be safe?
The first step, is to make sure that your computer is secure. Install a good firewall and anti virus program, and regularly sweep it for spy-ware.
Secondly, don't leave important information like banking information, passwords, pin numbers, or tax information where just anyone can find it.
shred all important documents when you throw them away. This includes utility bills, tax documents and anything with your social security number.
Regularly check your credit reports. You can get a free credit report from each of the 3 main agencies by going to https://www.annualcreditreport.com.
Please note the https rather than the usual http. This signifies a secure web site.
Be wary of giving out account numbers or your social security (tax id) over the phone or by email.
When you buy new computers, be certain to wipe the old one clean. Format the hard drive several times over at least, or better yet, use a utility to overwrite the old drive with gibberish.
Review your accounts regularly and report missing statements and other discrepancies promptly.
The reality is that one is at greater risk of theft from their own carelessness (trusting family, or discarding sensitive documents improperly) than shopping online from a reliable site or participating in a forum. Use some common sense, and you'll be fine.
References:
http://www.bbbonline.org/idtheft/safetyQuiz.asp
http://www.worldstart.com/tips/tips.php/1483
http://www.javelinstrategy.com/
http://en.wikipedia.org/wiki/Identity_theft
===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer. More of Bob's articles can be found at rustaz.net.
Copyright ©2007 Bob Hubbard - Copies of this article are free to distribute, provided all text is retained intact.
by Bob Hubbard
It happens every day. Thousands of people find their bank accounts drained, their credit ruined or worse. The media and others have created a fear, or almost panic situation in people today. "The Internet's Fastest Growing Crime" they say, but is it really? Here I will attempt to expose some of the most common myths concerning this issue.
According to the US Federal Trade Commission (FTC) and Better Business Bureau (BBB) identity theft is actually on the decline while costs rise. This conclusion is based on surveys performed by the FTC and BBB in 2003 and 2004.
- 2003 - 10.1 million U.S. victims - $51.4 billion.
- 2004 - 9.6 million U.S. victims - $52.6 billion.
- 2005 - 9.3 million U.S. victims - $54.4 billion.
- 2006 - 8.9 million U.S. victims - $56.6 billion.
So what is identity theft?
Identity theft falls into four categories:
- Financial Identity Theft - using another's name and SSN to obtain goods and services.
- Criminal Identity Theft - posing as another when apprehended for a crime.
- Identity Cloning - using another's information to assume his or her identity in daily life.
- Business/Commercial Identity Theft - using another's business name to obtain credit.
So how do the criminals obtain your information?
Usually through the victims own negligence.
Wait a minute, I hear you saying. Doesn't it come from all these security breaches and lost laptops I keep hearing about?
Nope.
Very little of that information ends up in criminal hands. Losses through online phishing attempts are also minimal as most people are aware of them and take proper precautions.
The majority of identity theft comes from lost wallets, checkbooks and credit cards, followed by friends or relatives with access to your personal information, or corrupt coworkers. Computer related thefts of information account for less than 10% of the total.
Relatives account for one third of all identity thefts!
But, what about email and message boards and online banking?
Perfectly safe, if you use some common sense.
Myth - Online Banking is not safe.
Truth - Untrue. Online banking is safer, as there are less papers to misplace. Be certain that you are on an encrypted connection (the little lock symbol). By banking online, you can see your transactions within days not weeks, allowing you to detect problems quicker.
Myth - Online ordering is riskier than shopping in person.
Truth - Untrue. If the site is using a reliable real-time processor, your transaction is safer than shopping live. No human sees your personal data, there are no carbons to sign, and no paperwork to lose. Be certain that the site uses a secure processor. When you shop in person, you create a paper trail and often hand your card to an unknown person. When dining out, what really happens to your card after you hand it to your server and they vanish for 5-15 minutes with it?
Myth - Sending a check is safer.
Truth - Untrue. When you mail a check, you have no idea who will see it, or what information might be stolen. Your check contains your name, address and banking information. Paying online with a card through a properly secured payment site is safer.
Myth - If I tell you who I am, you can steal my identity.
Truth - Untrue. Use an internet search engine like Google and look up your name. You might be surprised to see how many people share it. Locally, there are 5 others with my name. Your name alone, is not enough to steal your identity. A thief will need other information such as bank accounts, tax id, or other similarly confidential information. A name alone is very rarely enough. One needs other personal information to match up with it for a name to be of any use to the thief.
Myth - If I use a PO Box I'm safe right?
Truth - Untrue. Your mail can be intercepted at any point. Be certain that you have your box setup so that only authorized individuals can ask for your mail at the desk. Be aware of who has access to your keys, and if you notice a slowdown in mail, make sure no one has placed an unauthorized forwarding order on your box, or home.
So, how can I really be safe?
The first step, is to make sure that your computer is secure. Install a good firewall and anti virus program, and regularly sweep it for spy-ware.
Secondly, don't leave important information like banking information, passwords, pin numbers, or tax information where just anyone can find it.
shred all important documents when you throw them away. This includes utility bills, tax documents and anything with your social security number.
Regularly check your credit reports. You can get a free credit report from each of the 3 main agencies by going to https://www.annualcreditreport.com.
Please note the https rather than the usual http. This signifies a secure web site.
Be wary of giving out account numbers or your social security (tax id) over the phone or by email.
When you buy new computers, be certain to wipe the old one clean. Format the hard drive several times over at least, or better yet, use a utility to overwrite the old drive with gibberish.
Review your accounts regularly and report missing statements and other discrepancies promptly.
The reality is that one is at greater risk of theft from their own carelessness (trusting family, or discarding sensitive documents improperly) than shopping online from a reliable site or participating in a forum. Use some common sense, and you'll be fine.
References:
http://www.bbbonline.org/idtheft/safetyQuiz.asp
http://www.worldstart.com/tips/tips.php/1483
http://www.javelinstrategy.com/
http://en.wikipedia.org/wiki/Identity_theft
===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer. More of Bob's articles can be found at rustaz.net.
Copyright ©2007 Bob Hubbard - Copies of this article are free to distribute, provided all text is retained intact.
Friday, October 24, 2008
Q&A: What should I look for in a web hosting company?
Q&A: What should I look for in a web hosting company?
Answer:
Looking for and finding a reliable hosting company for your website is a key component in your business success. When researching a company here are some tips:
1- Use Google.
Use Google to look for other sites hosted by the company, as well as reviews of their service. Include words like "sucks" and "fraud" to find complaints.
2 Visit webhostingtalk.com and check there as well.
WHT is the largest hosting discussion community around, and is regularly visited by thousands of hosts and their customers.
3- Check references.
If possible, find others who are using them and see how their service has been.
Some things to look for:
1- Connectivity to the rest of the Internet.
Are they running off a single cable, or do they have multiple connections to provide backup should 1 fail. Avoid hosts with a single connection, and run from anyone hosting out of their spare bedroom. That works for a hobby site but not for a serious business.
2- Uptime.
You'll see almost every host list 99.99999999etc uptime. But check those reviews and see what they were really providing. A few extra 9's doesn't really mean anything, but if a number of people are complaining about connection problems, that's a good sign to avoid that host.
3- Support
Everyone seems to offer email support, but that doesn't do you much good if your email is inaccessible. Look for a host who offers a help desk that allows you to track your issues. Email support is a default, but look for hosts who also offer support through instant messaging. As usual, phone support is golden, provided you reach a human who can help you, and not an answering service or voice mail. Try calling their support line a few times and see how long it takes to be answered, and if you get a live person.
4- Reliable Hardware
Cheap is cheap. Reliable hosts use quality components, and keep a supply of spares on hand to minimize downtime in the event of hardware failure. While modern server hardware is pretty solid, they do still run hot, and memory and drives and powersupplies do occationally fail.
These are a few of the many tips that will help you find a good host for your site.
Answer:
Looking for and finding a reliable hosting company for your website is a key component in your business success. When researching a company here are some tips:
1- Use Google.
Use Google to look for other sites hosted by the company, as well as reviews of their service. Include words like "sucks" and "fraud" to find complaints.
2 Visit webhostingtalk.com and check there as well.
WHT is the largest hosting discussion community around, and is regularly visited by thousands of hosts and their customers.
3- Check references.
If possible, find others who are using them and see how their service has been.
Some things to look for:
1- Connectivity to the rest of the Internet.
Are they running off a single cable, or do they have multiple connections to provide backup should 1 fail. Avoid hosts with a single connection, and run from anyone hosting out of their spare bedroom. That works for a hobby site but not for a serious business.
2- Uptime.
You'll see almost every host list 99.99999999etc uptime. But check those reviews and see what they were really providing. A few extra 9's doesn't really mean anything, but if a number of people are complaining about connection problems, that's a good sign to avoid that host.
3- Support
Everyone seems to offer email support, but that doesn't do you much good if your email is inaccessible. Look for a host who offers a help desk that allows you to track your issues. Email support is a default, but look for hosts who also offer support through instant messaging. As usual, phone support is golden, provided you reach a human who can help you, and not an answering service or voice mail. Try calling their support line a few times and see how long it takes to be answered, and if you get a live person.
4- Reliable Hardware
Cheap is cheap. Reliable hosts use quality components, and keep a supply of spares on hand to minimize downtime in the event of hardware failure. While modern server hardware is pretty solid, they do still run hot, and memory and drives and powersupplies do occationally fail.
These are a few of the many tips that will help you find a good host for your site.
Wednesday, October 22, 2008
Tip Of The Week : What to do first with a new PC?
Some tips on what to do before using your new pc:
Remove Norton or McAfee.
Install Grisoft or another system friendly free AVS.
Install Adaware and/or Spybot spyware protection
Check that firewall is up and running correctly.
Make sure all Micro$oft updates and security packs are installed.
For more advice, check out this thread on MartialTalk.
Remove Norton or McAfee.
Install Grisoft or another system friendly free AVS.
Install Adaware and/or Spybot spyware protection
Check that firewall is up and running correctly.
Make sure all Micro$oft updates and security packs are installed.
For more advice, check out this thread on MartialTalk.
Monday, October 20, 2008
The Reality of Anonymous Posting.
The Reality of Anonymous Posting.
By Bob Hubbard
There are well over a 10 million forums, lists, chat rooms, news groups, blogs, journals and discussion areas on the internet today. On many of them, there is a debate on using handles or aliases or fake names. The bottom line is, there is no such thing as true anonymity online today. Oh, there are ways you can make it harder to figure out, but with enough time, resources and in some cases money, your identity can be found.
The first level of anonymity is the handle. A handle, or alias can be anything from a nickname, to a login name, to a cute saying or a fake name. "DaffyDuck2525" and "Nose Picker" are 2 examples of aliases. In some cases, they reflect a fantasy personality, associated with things like science fiction fandom, or reenactment organizations. Many people use them for fun, and don't really hide much, however there are those who will gladly use as many false identities as they can, to cause trouble and give the illusion that many hold a certain opinion, when in truth, it is only a few. Some sites have forbidden the use of handles, as it is hard to hold a professional discussion with someone named "Hot Dog" using the picture of a puppy n fire as their public face.
The second level of anonymity is the fake name. This is different than the handle, which is often obvious. The fake name is the easiest way to hide, as there are few ways to verify you are who you say you are online. Some people go to great lengths in their use of fake realistic names, creating elaborate histories, and getting one or more known-real people to vouch for them. When put on the spot, they will often claim to have never been photographed, or taped, and will refuse any meetings requested of them. Their verifiers will step to their defense and reiterate that they are real, and they know them well. While many sites will allow the use of handles, they will insist that you "sign" your posts with your name. While this can give some credibility, short of requesting notarized copies of government issued ID or credit cards, these are hard to prove especially when enough known-real people insist on their existence. Other means must be used to disprove this tactic.
The third level is the fake or throw-away email address. We all get tons of spam, and hear worries of identity theft daily. Some resort to temporary or throw away addresses through the numerous free email services out there. A favorite tactic of spammers and certified internet troublemakers, also known as 'trolls', more and more the free services are being blocked from reputable sites.
The forth level of anonymity if the proxy server / anonymizer service. These services, sometimes free, sometimes for a fee will allow you to surf the net, under a sort of 'cloak'. Some background information is needed here. Each computer that connects to the internet is assigned an id number, called an IP address. It's kind of like a phone number for your computer. When you connect to another computer, it gives your IP number as an identifier. The anonymizer service doesn't block your number, it simply reports a false one to the answering system. While hard to identify and block, they are not perfect. Not all services are as anonymous as they claim, and there are ways to find who really did make the connection, a fact that some today have discovered the hard way after law enforcement traced them.
In short, regardless if you surf as "John Smith", "Jeffery Dillion III" or "Captain Caveman", the people who run the sites, the engineers at the data centers who run the computers, and the boys in blue can with some time and effort, find out who you are.
The use of a handle can be fun. It adds flavor to hobbiest sites, can be used to advertise your business or your proficiency at a subject. They can also however be used to cause problems, sow dissent and otherwise disrupt a community. More and more, professionally oriented sites are either discouraging them, or banning them outright as a result.
So, use your handle, have fun, but don't be expected to be taken seriously unless you post under a verifiable real name. After all, who would take advice from someone named after a mouse?
===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer.
Copyright ©2007 Bob Hubbard - Copies of this article are free to distribute, provided all text is retained intact.
By Bob Hubbard
There are well over a 10 million forums, lists, chat rooms, news groups, blogs, journals and discussion areas on the internet today. On many of them, there is a debate on using handles or aliases or fake names. The bottom line is, there is no such thing as true anonymity online today. Oh, there are ways you can make it harder to figure out, but with enough time, resources and in some cases money, your identity can be found.
The first level of anonymity is the handle. A handle, or alias can be anything from a nickname, to a login name, to a cute saying or a fake name. "DaffyDuck2525" and "Nose Picker" are 2 examples of aliases. In some cases, they reflect a fantasy personality, associated with things like science fiction fandom, or reenactment organizations. Many people use them for fun, and don't really hide much, however there are those who will gladly use as many false identities as they can, to cause trouble and give the illusion that many hold a certain opinion, when in truth, it is only a few. Some sites have forbidden the use of handles, as it is hard to hold a professional discussion with someone named "Hot Dog" using the picture of a puppy n fire as their public face.
The second level of anonymity is the fake name. This is different than the handle, which is often obvious. The fake name is the easiest way to hide, as there are few ways to verify you are who you say you are online. Some people go to great lengths in their use of fake realistic names, creating elaborate histories, and getting one or more known-real people to vouch for them. When put on the spot, they will often claim to have never been photographed, or taped, and will refuse any meetings requested of them. Their verifiers will step to their defense and reiterate that they are real, and they know them well. While many sites will allow the use of handles, they will insist that you "sign" your posts with your name. While this can give some credibility, short of requesting notarized copies of government issued ID or credit cards, these are hard to prove especially when enough known-real people insist on their existence. Other means must be used to disprove this tactic.
The third level is the fake or throw-away email address. We all get tons of spam, and hear worries of identity theft daily. Some resort to temporary or throw away addresses through the numerous free email services out there. A favorite tactic of spammers and certified internet troublemakers, also known as 'trolls', more and more the free services are being blocked from reputable sites.
The forth level of anonymity if the proxy server / anonymizer service. These services, sometimes free, sometimes for a fee will allow you to surf the net, under a sort of 'cloak'. Some background information is needed here. Each computer that connects to the internet is assigned an id number, called an IP address. It's kind of like a phone number for your computer. When you connect to another computer, it gives your IP number as an identifier. The anonymizer service doesn't block your number, it simply reports a false one to the answering system. While hard to identify and block, they are not perfect. Not all services are as anonymous as they claim, and there are ways to find who really did make the connection, a fact that some today have discovered the hard way after law enforcement traced them.
In short, regardless if you surf as "John Smith", "Jeffery Dillion III" or "Captain Caveman", the people who run the sites, the engineers at the data centers who run the computers, and the boys in blue can with some time and effort, find out who you are.
The use of a handle can be fun. It adds flavor to hobbiest sites, can be used to advertise your business or your proficiency at a subject. They can also however be used to cause problems, sow dissent and otherwise disrupt a community. More and more, professionally oriented sites are either discouraging them, or banning them outright as a result.
So, use your handle, have fun, but don't be expected to be taken seriously unless you post under a verifiable real name. After all, who would take advice from someone named after a mouse?
===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer.
Copyright ©2007 Bob Hubbard - Copies of this article are free to distribute, provided all text is retained intact.
Friday, October 17, 2008
Q&A: What should I look for in a web developer?
Q&A: What should I look for in a web developer?
Answer:
A good web developer must know what they are doing, be able to produce a solid site on time, be accessible, and honest. Some things to remember are:
- Check References.
Use Google to look up their reputation, and include certain other key words like 'fraud' and 'scam' to see if there are any complaints. Check webhostingtalk.com as well. It's the largest web host forum around.
- Do NOT pay by wire transfers like Western Union.
Western Union is a great way to send money to people you know. It's not a reliable way to send money for services however unless you have an existing relationship with the reciever. Avoid any host or designer who pushes for a western union payment.
- Check Previous Work
Looking at a web developers portfolio will help you to know if their design style suits your own. Some work with complex multi-leveled layouts, while others aim for simple and straight forward designs.
- Look under the hood.
When visiting websites that the developer claims they did, check the code. Does it have meta tags? Is it clean, or is it scrambled? Is there an author link back to the developer or does it list someone elses name? Many designers put hidden tags in to site code as a form of signature. It doesn't hurt the site and isn't visible to your regular surfers, but it does sometimes expose liars.
Answer:
A good web developer must know what they are doing, be able to produce a solid site on time, be accessible, and honest. Some things to remember are:
- Check References.
Use Google to look up their reputation, and include certain other key words like 'fraud' and 'scam' to see if there are any complaints. Check webhostingtalk.com as well. It's the largest web host forum around.
- Do NOT pay by wire transfers like Western Union.
Western Union is a great way to send money to people you know. It's not a reliable way to send money for services however unless you have an existing relationship with the reciever. Avoid any host or designer who pushes for a western union payment.
- Check Previous Work
Looking at a web developers portfolio will help you to know if their design style suits your own. Some work with complex multi-leveled layouts, while others aim for simple and straight forward designs.
- Look under the hood.
When visiting websites that the developer claims they did, check the code. Does it have meta tags? Is it clean, or is it scrambled? Is there an author link back to the developer or does it list someone elses name? Many designers put hidden tags in to site code as a form of signature. It doesn't hurt the site and isn't visible to your regular surfers, but it does sometimes expose liars.
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