Wednesday, December 31, 2008

Tip Of The Week : Your Website Doesn't Close The Sale, You Do!

Your Website Doesn't Close The Sale, You Do!

People send hundreds of thousands of dollars on fancy, feature rich, deep content websites, then wonder why they are poor. The truth is, while a website can do a lot of things, it can't close the sale.

People still prefer to deal with other people, and a website is no substitute for the human touch. Prompt follow up and follow through by live people still is what makes a business a success.

Use your website as one of the tools in your sales kit, but make sure you add the human touch. Prompt reply, good service, and great communications are what's needed to succeed today.

- Bob

Monday, December 29, 2008

Taking Better Action photos By Bob Hubbard

Taking Better Action photos
By Bob Hubbard

Ever been at a martial arts or other sporting event and taken pictures and not been happy with what you got? Were the eyes red and demonic looking, or did the subjects look like blurs or whispery ghosts? Here's a couple of suggestions to help you improve your shots.

1 - Know your camera settings.

Most people simply put their camera on "automatic" and hope for the best. This works in most cases, but action shots require a bit more knowledge to get right. Check and see if your camera has an "Action" or "Sports" mode. These settings use preset settings from the manufacturer to try and optimize your camera to capture fast moving action. While not perfect, it will usually improve what you do get.

2 - Use your Flash.

Yes, even in what to you looks like a nice and bright room, using your flash can help to "freeze" the action for your camera to catch it, and will add some pop to your shot.

3 - Enable Red Eye protection.

Many current pocket cameras today include a mode that ties to minimize those evil glowing demon eyes you get when using flash. Red eye is caused by the flash being too close to the lense, and the flash being "seen" in the eye. This is part of why professional photographers use those special grips and have the flash way up over the camera. If your flash is too harsh, try taping a little tissue paper over the light to soften it. Be aware that doing so will shorten the range and brightness of the light.

4 - Know what ISO your camera is set at.

Simply put, properly setting your camera's ISO will improve your pictures. A low ISO like 100-200 tends to be sharp, clear. High ISO's like 800-1600= ten to be on the fuzzy side, and grainy. So, why use a high ISO? The higher the number the more light sensitive your digital film is. Use a high ISO in low light situations.

5 - Take some test shots.

Digital cameras are great in that you can take as many shots as you want and not have to worry about bad ones. Before the event, take some test shots and preview them on the screen. Delete the ones that are really off, tweak your settings and try a few more.


Sports photography is a fun activity, but getting the best quality shots takes a little work. I hope that these tips help you enjoy your photography more.


====
Bob Hubbard is a professional photographer specializing in martial arts event, nature and portrait photography. He is also the CEO of SilverStar WebDesigns Inc, a web design and hosting company specializing in martial arts sites, as well as an administrator on the popular martial arts communities MartialTalk.com, Kenpotalk.com and FMATalk.com. His martial arts photography can be found there as well as at his martial arts photography web site, martialphotos.com. He may be reached through these sites.
Copyright
© 2008 - Bob Hubbard - All Rights Reserved
Permission is granted to reprint this article on websites, blogs and ezines provided all text, links and authors bio is left intact.

Friday, December 26, 2008

Q&A: I was told I broke the Internet? Is that possible?

Q&A

Question:
I was told I broke the Internet? Is that possible?

Answer:
No. The Internet is made up of a huge number of connected networks of computers and servers. The Internet has been designed to be redundant to allow communications to go through in the event of an emergency. It is still possible for outages to occur in some areas that aren't as redundantly wired due to power outages, or the occasional cable being cut. But it's highly unlikely that you did it.

Wednesday, December 24, 2008

Tip Of The Week : Follow Up and Close More Sales!

Poor Follow Up Leads to Poor You!

If you want to shock your prospects, follow up with them the same day, or better yet within an hour of receiving their inquiry! Doing so will put a very good impresion in place with them. When you do this, you'll often hear them proclaim you're the first to reply, and they'll be impressed.

Doing this can help you close 30-50% more sales than your competition who puts things off for days or weeks.

- Bob

Monday, December 22, 2008

Why is it called "The Internet"?

Why is it called "The Internet"?
By Bob Hubbard

Ever wonder why this huge international maze of computers, servers, and sites is called "The Internet"?

Internet means inter-connected networks. Developed during the 1960's and 1970's, what we refer to today as "The Internet" grew from small localized networks running on colleges, universities and military bases, to larger networks connecting smaller ones, to a huge world wide network of networks.

Most people today only think of the Internet as email and websites, but in fact it is a combination of many different services.

Email consists of several different systems, including POP (Post Office Protocol) which is responsible for getting your email from your electrnic mail box, and SMTP (Simple Mail Transfer Protocol) which is used to send email to the world.

Web sites run on Hypertext Transfer Protocol, or HTTP. When you type in a web address in your browser, that http:// you enter in tells the server on the other end to use the HTTP system to transfer the page to you. Modern browsers use it by default, but older browsers would fail to find a site if you forgot it.

FTP, or "File Transfer Protocol" is a means for transferring files between your system and a remote one.

IRC, or "Internet Relay Chat", also called "Chat Rooms" are the precursor to today's instant messaging and text message systems. Still in operation today, they aren't well known to most people. IRC requires special software to access.

A forgotten part of our net history is Gopher. Gopher is a combination web and ftp system for organized document retrieval. Text only, there are less than 200 Gopher servers currently online, with most neglected, however some universities still use them.

Then there is the Network News Transfer Protocol or NNTP which is an Internet application protocol used primarily for reading and posting Usenet articles, as well as transferring news among news servers. USENET is a huge world wide distributed electronic discussion system. What this means is, it is like having a global forum, spread over many systems. There are currently well over 100,000 different topics ranging from the boring to the profane. Accessing USENET requires special software called a NewsReader, as well as an account with a news provider.

As you can see, the Internet is a pretty complex thing, made simple and accessible by modern software, allowing us to communicate around the world at whim.

Additional Resources at Wikipedia
USENET http://en.wikipedia.org/wiki/Usenet
NNTP http://en.wikipedia.org/wiki/Network_News_Transfer_Protocol
FTP http://en.wikipedia.org/wiki/IRC
POP http://en.wikipedia.org/wiki/Post_Office_Protocol
SMTP http://en.wikipedia.org/wiki/Smtp
Email http://en.wikipedia.org/wiki/E-mail
IRC http://en.wikipedia.org/wiki/IRC
HTTP http://en.wikipedia.org/wiki/Http
Gopher http://en.wikipedia.org/wiki/Gopher_(protocol)

=========

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved.
This article may be reproduced provided all text, the author bio and these terms are kept intact.

Friday, December 19, 2008

Q&A: Can you legally copy DVDs?

Question:
Can you legally copy DVDs?

Answer:
DVD copying is a controversial and highly sought-after process. Not sure if what you're doing is legal? CNET sets your mind at ease.

By Jon Jacobi, Don Labriola, and Justin Jaffe
(April 6, 2004)

http://reviews.cnet.com/4520-3513_7-5128652-1.html


The short answer is, you can, as long as you're not circumventing any copy protection.

Wednesday, December 17, 2008

Tip Of The Week : Leave it to the Experts

Leave it to the Experts

I often hear from prospects and clients that they are considering doing it themselves, or handing it over to a student or junior family member. 'IT" is a lot of things. Design of their site, upkeep, marketing, etc.

The problem with this is, while it might be short-term cheaper, it can cost you more over the long haul.

For example, if the septic system in your back yard caves in, you could call your buddies, shore it up with plywood and cover it in dirt. Eventually however, you'll end up knee deep in, well, you know. For something serious like this you call the professionals.

Why would you trust the marketing of your business with someone who is just learning? Unless you have the experience and training, you should leave your website design and marketing to the experts. They can guide you around the pitfalls and traps, and free up your time to do what you are good at, which is the business.

Take off a few hats, and leave it to the experts.

- Bob

Monday, December 15, 2008

Staying On Top of your Website for a Successful Site.

Staying On Top of your Website for a Successful Site.
By Bob Hubbard

Business websites can be both complex and simple. Managing one, is both easy and hard, depending on what you are doing with it.

A simple, flyer site requires little regular upkeep. Pop in every couple of months, make sure everything is up to date, and forget about it until next time. But treating your website like it's merely a big phone book ad, ignores the great potential and benefits it can provide your business. The ability to change it on the fly, to update it at will, offers you a great deal more potential and greater rewards than a "update once a year" solution like the phone book.

When I talk to my clients about keeping their websites updated, I often suggest they keep a running "to do" list on their computer, and add things to it as they think of them. This is sent to me monthly for me to schedule and perform. Other times, I recommend they simply email me their changes, and I'll queue them up for once a week or once a month to maximize my efficiency and minimize their costs.

You need to take time to look at your competitions web sites. After all, you check out their locations, their offerings, their phone book ads and other advertising. Be sure to look at what they are doing on the Internet as well. Take careful note of when they were last updated, what features they have, and how easy or hard it is to navigate through their site.

Schedule time each month, or week, to look at your own site. If you list contact information, is it current? Hours of Operation? Are they accurate? Do you list specials or events or other time-sensitive information? Be sure to update that as well. How many times do you come across a site that is listing things from years ago as happening in the future? Does that give you confidence that they are on the ball in other areas of their business?

To do this, you need a reliable web master to help keep you running at peak performance. All the plans, organization or ideas are useless if they never get to your website. Webmasters aren't created equally.There are good and there are bad ones.

If you can never get in touch with them, if updates are always days or weeks late, never done, or regularly done wrong, you need to find a new webmaster.

A good webmaster will keep you posted on your sites update status, inform you of when updates are performed, notify you of any delays, as well as offer suggestions to improve the site and it's performance.

To ensure you are getting the best, you have to check your site. If you send in your updates on Monday, and the following Monday you have heard nothing and nothing has been done to the site, you may want to pick up the phone and call them. Reviewing the timelyess and qualty of your webmaster is vital. Provide them feedback so that they can help you better. Be clear in indicating when you need work done, if anything is a rush job, if certain things should be emphasized or changed. Clarity of communications is vital in having a successful working relationship with your web expert.

Regularly checking other sites an your own, working with your web master, and being clear on what you expect and when you expect it done is vital to success online today.

=========

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved.
This article may be reproduced provided all text, the author bio and these terms are kept intact.

Friday, December 12, 2008

Q&A: Free MP3 editor?

Question:
Does anyone know of a (preferably) free or inexpensive program for editing MP3's?

Answer:
For simple recording and editing needs, you can try Audacity. It's free, easy to use and can export to good quality MP3's with an additional free add-in. Visit http://audacity.sourceforge.net/ for the program and see here for more discussion on this topic.

Wednesday, December 10, 2008

Tip Of The Week : Don't Ask For Email if You're Not Going To Answer It!

Don't Ask For Email if You're Not Going To Answer It!

Has this ever happened to you? You visit a website, you click the "Contact Me" link and send in your inquiry, only to never get a reply? Have you ever then after a few days or weeks called them and gotten the "Oh I never check that" remark?

How'd that make you feel? Like maybe they didn't care? Or that they weren't really professional?

Why would you purposefully ignore contact from someone who is interested in putting cash into your pocket?

If you aren't going to read it, stop asking for it. All you do is hurt your business.
Take your email address off, and put up a phone number and ask them to call you instead. Don't ask for it and leave them in limbo wondering what's going on.

--Bob

Monday, December 8, 2008

The Health Care Question

The Health Care Question
By Bob Hubbard

Recently, the following question came in to me at Martialtalk.

Question
"What are people doing for health insurance if they don't have coverage via a spouse? I know some people "go naked" which seems very unsafe. Can you get health insurance via NAPMA and the like? What's typical for a single martial artist with his or her own school?"

The answer unfortunately isn't a great one. Health insurance is a confusing mess right now unfortunately. There is no national system to connect to, so you are left to a maze of confusing offerings that vary from state to state. Plans for the self employed also tend to cost more than comparable plans offered to the employees.

Most insurance companies also refuse to cover "prior" conditions, the definition of 'prior' up to them.

Available plans, terms, rates and insurers vary by state as well.

Here are some resources to help you wade through the maze.

healthinsuranceinfo.net.
This site, maintained by the Georgetown Health Policy Institute, shows a map of the country and after clicking on a state, a document is downloaded that covers everything from what kinds of programs are available to small-business owners to whether there is a high-risk pool available for those who have been rejected by insurance providers.

ehealthinsurance.com
This site allows you to compare a variety of policies offered through about 70 insurance providers. One restriction: ehealthinsurance.com does not serve consumers in all states. Rhode Island, Vermont, Massachusetts, Maine and North Dakota are excluded.

Other starting points are local Chamber of Commerce, the Small Business Service Bureau (sbsb.com), and local independent insurance agents.

You can also check with the Freelancers Union, however the union also has some limitations. It operates in only 30 states, and you have to work in one of the industries or occupations it serves.

Some martial arts organizations such as MATA look to offer varying programs, so contacing them is a good idea. They may have affiliate or group programs that you can tie into potentially saving a good deal of cash.

Regardless of who you end up with, several other steep obstacles await. Monthly premiums exceeding $500-1,000 for an individual seem to be common, and that is for people in good health. For those with health issues, you will face an uphill battle finding an insurer who will cover you.

=========

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved.
This article may be reproduced provided all text, the author bio and these terms are kept intact.

Friday, December 5, 2008

Q&A: what are the best spywear and anti virus downloads on the market?

Question:
what are the best spywear and anti virus downloads on the market?

Answer:
The answer to this is often a matter of opinion. I've used a number of different programs over the years and in my opinion, the best are these:

Antivirus
http://free.grisoft.com/

Spyware
http://www.lavasoft.us/
Make sure you follow the free options, not the trial options

See also this discussion

Monday, December 1, 2008

Benefits of Computers For The Martial Arts Industry - Part 3 of 3 By Bob Hubbard

Benefits of Computers For The Martial Arts Industry - Part 3 of 3
By Bob Hubbard

Shopping for Computer Training

The last few years have seen an explosion in the number of training centers catering to both novices and experts. The options can seem overwhelming. Before spending the time and money on computer training, research your options. Here are several questions to ask and consider:

#How big are the classes?
Just as in martial arts training, smaller classes mean more personal attention from the instructor.

# Are the computers up to date?
All computers should be up to date running modern software. It does you little good to learn on old outdated equipment that won’t be much like the system in your school.

# Do students have to share computers or does everyone get their own?
Each student should have their own computer to work on. This allows you to do more hands on training, rather than watching someone else do the exercises.

# Are the class times convenient?
In order to learn, you need to be able to attend the classes. Many places offer day, night and weekend classes. The more flexibility they offer, the easier you can schedule the time to attend.

#How long has the school been in business?
Older schools will have established track records. Talk to other people, especially those in professional fields for recommendations.

# What are the instructors credentials?
Computer certifications are a dime a dozen today. There are however a few names that will hold credibility. Do the instructors hold certifications from Microsoft, Adobe or other makers of the software you want to learn? For example, if you are going to learn Microsoft Word, looking for someone holding a certification from Microsoft is a good idea.

# Does this instructor regularly teach this class?
Many training centers rotate instructors with each one teaching various topics. You want someone who regularly teaches the class you are interested in as their skills will be sharpest, and they will be most likely to be properly prepared.

Some questions to ask:
# Can you observe a class before enrolling?
# What are all the fees involved?
# Can you talk to existing students for their opinions?
# How long will the classes run?

Some other advice:
# Don’t sign anything on your first visit.
# Don’t make a hasty decision, even if they tell you that seats are limited and going fast.
# Review all paperwork carefully before signing.
# Be certain to get a receipt for all payments.

With some planning and an investment of both time and money, computers and the flexibility and benefits they offer can be a great boon to your business, improving efficiency, cutting costs, and boosting your bottom line.

=========

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved. No Reproduction Without Written Permission of Author.

Friday, November 28, 2008

Q&A : PC Clock keeps resetting, what's happening?

Question:
My computer keeps resetting its clock backwards--sometimes a few hours, sometimes a few days, sometimes as much as two months. It's only started in the past week or two. I'm not hooking another device up to it, and trying to get it to synch with Micro$oft or NIST fails. It even happens while it's continuously powered up.

What does it think it's doing?

Answer:
The usual cause of this is a dead or dying internal battery. Easy fix in most cases following these simple steps.

Step 0 - turn off the PC and unplug the PC. Yes, unplug it.

Step 1 - open the case. This will usually involve removing 2-5 screws of some kind. Under no circumstances should you call an engineer. They will be there all week.

Step 2 - locate the battery. This will usually be a small round and flat disc somewhere on the mother board.

step 3 - GROUND YOURSELF! touch part of the metal case -before- touching the pc guts.

Step 4 - Carefully remove the old battery by prying it up with a small screw driver. You shouldn't have to force it.

Step 5 - Drive down to the local battery store or Radio Shack and ask the pimple faced person behind the counter for a replacement. Do not mix them up!

Step 6 - Ground yourself again before attempting insertion. If you can feel the zap, it's enough to fry your system.

Step 7 - insert new battery, close up the patient and power it on. Set your clock. It should now stay settled.



If that's too hard, find a local pc shop, call them and ask how much to swap in a new battery. It's a 10 minute job for most desktops.

See also: Discussion

Thursday, November 27, 2008

Wednesday, November 26, 2008

Tip Of The Week : How to Stop the Email Monkey

Today's world of instant access has us used to sending emails and receiving replies within minutes. But, how much of what we email really is that urgent? Set your email program to check for new messages every 20-30 minutes, rather than every minute. You'll have more time to work uninterrupted rather than rushing to see what just dinged your inbox every couple of minutes. Remember, if it's urgent, they can always call you.

Monday, November 24, 2008

Benefits of Computers For The Martial Arts Industry - Part 2 of 3 By Bob Hubbard

Benefits of Computers For The Martial Arts Industry - Part 2 of 3
By Bob Hubbard

An important part of getting the maximum benefit from your computer is to be certain you understand it and it's use.

#Understand how to use the basic features of your computer
Knowing how to properly turn on and turn off your computer will save you many headaches later on. Other skills needed are how to use your CD or DVD drive, the mouse, how to manage your documents, and how to access the Internet. Basic maintenance skills such as backing up crucial information and protect yourself from computer viruses, hoaxes and other security risks will come in very handy as well

#Understand the basics of the Internet
You don’t have to be an expert, but understanding how to find your way in the electronic world will give you an edge over your competition. Basic skills such as using search sites like Google and Yahoo, and the basics of electronic mail are two keys to this. Search sites are excellent sources of information, provided you use them correctly. More people today are turning to them than turn to their phone books or print encyclopedias for news, information and recreation. Properly used, the Internet can help you keep a step or two ahead of your competition. If your school has a web site, it is very important that you and your key people have these basic skills, so that you can make full use of it as both a marketing and news tool.

# Understand how to use electronic mail as a communications tool.
Today, more and more communications is being done through the world wide communications network called the Internet. A great deal of this is done through the use of electronic mail or email. There are dozens of different programs used, some free, some for a small fee, so I’ll avoid program specific tips here, but give a few suggestions for best use of this tool.

  • Know what your email address is and have it listed correctly when you contact someone. Too often I reply to messages where the sender has typos or other errors in their return address, which slows and sometimes stops any chance I have of responding to their message.
  • Make certain you have your name correctly entered into your program. Again, too often I get messages from the default names and have no idea who contacted me.
  • Make sure you use the “Signature” feature of your email program to include basic contact information on every message you send. Think of it as a mini business card.
  • Understand how to write, send, read and reply to messages.
  • Check your email regularly. People today expect almost immediate responses, so daily at least is recommended.

#Understand how to use the basic features of your computers word processing software.
All computers sold today include a basic text editing software, and more advanced programs are also available and often times included. You don’t need to be a wizard, but basic functions such as starting a document, writing, centering, bolding and italicizing text, printing it, saving it and finding it again are very important. Other advanced skills such as complex formatting, including pictures or artwork, as well as specialty layouts can save you printing costs, design costs and give you a professional business presence.

#Understand how to use your printer.
Many systems sold today include an inexpensive printer. You should know how to load paper, change the ink cartridge, and use it’s basic features, as well as use it from your various programs. Using your printer correctly can cut your costs, save you time and allow you more time to talk to clients and prospects rather than driving to printers.

#Understand how to use book-keeping software.
There are countless systems out there for book keeping. File cards, multicolumn ledgers, folders, boxes and even bags. All have serious disadvantages. Properly used, a basic book-keeping program can greatly improve your ability to track your income and expenses, contact information, employees, customers and more. You can see at a glance how you are doing, and where you need to focus your attention.

As we’ve seen, the proper use of computers to your martial arts school can save you time, improve your efficiency, and keep you ahead of the competition. But we are all challenged for time today, so how can you gain these skills in a timely manner so that you can get back to the business of martial arts?

There are three main ways to learn these skills.

1- Trial and Error, or the old “poke it with a stick til you figure it out” method. This is of course one we all try from time to time. It is unfortunately, the least efficient.

2- Learn from books or videos. Books and videos are great references, and on some programs, all you might need. Two series I highly recommend are the “Dummies” books, and the “Visual Guides”. The former puts things in simple terms, explains all the jargon and offers a nice introduction to the basics, while the latter is loaded with step by step pictures pointing out almost every mouse click or key hit.

3- Find a qualified teacher. This one should be the most familiar to us. Learning computers is much like learning martial arts. We need the right tools, and the right teacher to really do our best. But, finding that qualified teacher can be a challenge. Today, specialty training centers, most of our big computer stores, office supply chains, and even electronic stores seem to offer some form of computer training. So, when shopping for training, what should you look for?

Join us next week for part 3, shopping for your new PC.

=========

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved. No Reproduction Without Written Permission of Author.

Friday, November 21, 2008

Q&A: How Do I Clear My Browser Cache?

Q&A: How Do I Clear My Browser Cache?


After following these instructions, be certain to shut down all browser windows, then restart it.

====
Clearing Cache on the BlackBerry Wireless Handheld

Clearing the content caches clears both the rendered pages and server data:

1. Highlight the BlackBerry browser icon and click the trackwheel.
2. Click the trackwheel again to display the Browser Options menu.
3. Scroll down to Options and click the trackwheel to open the browser options screen.
4. Scroll down to General Properties and click the trackwheel to open the General Properties screen.
5. Click the trackwheel to open the Cache menu.
6. Scroll down to Clear Content Caches and click the trackwheel to clear the cache and return to the General Properties screen.
7. Use the Escape button to page back through the screens to the BlackBerry main menu.


Clearing Cache on Safari 1.0 / Safari 1.0 for Macintosh OS X

1. Open Safari.
2. Select Empty Cache.
3. Click Empty on the Are you sure message box.
4. Exit and relaunch the browser.


Clearing Cache on Microsoft® Internet Explorer 4.0, 4.01, 4.5, and 5.0 for Macintosh

1. Open Internet Explorer.
2. Click Edit and select Preferences.
3. Click the arrow beside Web Browser.
4. Click Advanced.
5. Click Empty Now.
6. Click Ok.
7. Exit and relaunch the browser.


Clearing Cache on America Online® 5.0 (32 bit)

1. Click Start, select Settings and Control Panel.
2. Double-click Internet Options to open Internet Properties.
3. Click Delete Files.
4. Click OK on the Delete Files dialog box.
5. Click OK.


Clearing Cache on America Online® 6.0

1. Click Start, select Settings and Control Panel.
2. Double-click Internet Options to open Internet Properties.
3. Click Delete Files.
4. Click OK on the Delete Files dialog box.
5. Click OK.


Clearing Cache on America Online® 7.0

1. Click Start, select Settings and Control Panel.
2. Double-click Internet Options to open Internet Properties.
3. Click Delete Files.
4. Click OK on the Delete Files dialog box.
5. Click OK.


Clearing Cache on America Online® 8.0 & 9.0

1. Click Start, select Settings and Control Panel.
2. Double-click Internet Options to open Internet Properties.
3. Click Delete Files.
4. Click OK on the Delete Files dialog box.
5. Click OK.


Clearing Cache on Microsoft® Internet Explorer 4.0

1. Click Start, select Settings and Control Panel.
2. Double-click Internet Options to open Internet Properties.
3. Click Delete Files.
4. Click OK on the Delete Files dialog box.
5. Click OK.


Clearing Cache on Microsoft® Internet Explorer 5.0

1. Click Start, select Settings and Control Panel.
2. Double-click Internet Options to open Internet Properties.
3. Click Delete Files.
4. Click OK on the Delete Files dialog box.
5. Click OK.


Clearing Cache on Microsoft® Internet Explorer 6.0

1. Click Start, select Settings and Control Panel.
2. Double-click Internet Options to open Internet Properties.
3. Click Delete Files.
NOTE: Do not select Delete Cookies. Delete Cookies removes all the cookies stored on the computer.
4. Click OK on the Delete Files dialog box.
5. Click OK.


Clearing Cache on Netscape® Communicator / Navigator 4.0

1. Click Edit and select Preferences.
2. Click Advanced.
3. Click Cache.
4. Click Clear Memory Cache.
5. Click Clear Disk Cache.
6. Click OK.


Clearing Cache on Netscape® Communicator / Navigator 6.0

1. Click Edit and select Preferences.
2. Click Advanced.
3. Click Cache.
4. Click Clear Memory Cache.
5. Click Clear Disk Cache.
6. Click OK.


Clearing Cache on Netscape® Communicator / Navigator 7.1

1. Click Edit and select Preferences.
2. Click the Triangle next to Advanced to expand it.
3. Click Cache.
4. Click Clear Cache.
5. Click OK.


Clearing Cache on Netscape® Communicator / Navigator 8.0

1. Click Tools and select Options.
2. Select Privacy under Options on the left side of the screen.
3. Click Cache.
4. Click Clear Cache.
5. Click Clear.
6. Click OK.


Clearing Cache on Firefox

1. Click Tools and select Options.
2. Click the Privacy Icon.
3. Click Clear across from the Cache option.
4. Click Ok.
5. Exit and relaunch the browser.


Konqueror
How do I enable, disable or clear the browser cache?

If you select Cache in the dialog launched by selecting Settings->Configure Konqueror... , you will be presented with a dialog box that lets you disable the cache, clear it or set its size, and change the caching policy.


How do I clear cache in Opera?

To clear cache in Opera, perform the following steps:

1: From the File menu, click to select Preferences.
2: From Preferences, click to select History and cache.
3: To clear Typed in addresses and Visited addresses (history), click Clear. To clear Disk cache, click Empty now.
4: To automatically refresh any Web page content, from the Check documents, Check images, and Check other drop-down menus, click to select Always.
5: Click OK.

Wednesday, November 19, 2008

Tip Of The Week : How to Use Blind Carbon Copy

Ever get an email with a gazillion email addresses listed, then get a few angry comments?
Save yourself some headaches and keep your mailing recipients private by using the BCC or Blind Carbon Copy option in your email program.

Monday, November 17, 2008

Benefits of Computers For The Martial Arts Industry - Part 1 of 3 By Bob Hubbard

Benefits of Computers For The Martial Arts Industry - Part 1 of 3
By Bob Hubbard

Today in the opening years of the 21st century, computers are everywhere. They are in our cars, our stores, our phones and our home appliances. To exist in the business world of the 21st century, we need to understand the benefits that their use can provide our businesses. There are two main benefits to using computers today.


Benefit #1: They can help organize the chaos of modern life.

You’ve seen them. The walls full of sticky notes, the piles of paperwork on the desk, stacks of business cards, half done “todo” lists, and other assorted cluttered time stealers.

Proper use of a computer can organize this chaos and save you hours of time each week.

  • Contacts can be organized into an easily searchable list; thereby avoiding stacks of easily lost or misfiled index or business cards.
  • “ToDo” lists can be sorted, redone, reorganized, and worked from, all in seconds, compared to standard paper based systems.
  • Scheduled appointments can be setup to automatically remind you about them, saving you from having to remember to check the paper planner in your drawer or on your wall that’s half hidden by sticky notes.
  • Financial information can be quickly, securely and easily accessed, updated and maintained avoiding keeping track of paper registers and old fashioned accounting ledgers.
  • Student information can be easily tracked, including contact information, special needs, attendance history, payment records, and promotions.
  • Personal and Business expenses can be tracked allowing a more efficient means of financial planning.
  • And many more.

Benefit #2: The can save you both time and money.

How many times have you thrown out old business cards, flyers, brochures or other paperwork? How much time do you spend doing paperwork each day rather than teaching or training? Have you ever needed 1 more flyer, or ran short of business cards during an event at your school? How much time do you spend tracking down paperwork needed each day or filing the days paperwork? Properly used, computers can save you time, and we all know time is money.

  • Student attendance can be tracked quickly on a computer, replacing or improving the efficiency of old paper based systems of index cards, time cards, or similar.
  • Student payments can be quickly checked, letting you know before class who hasn’t paid that month, thereby improving your payment speed.
  • Rather than spend a lot of money on flyers at a print shop, you can print smaller quantities of flyers as needed, saving you money and helping the environment by cutting back on paper waste.
  • You can quickly print out a few business cards as needed, even have several different ones using affordable off the shelf card stock that works in almost every printer.
  • Using certain tools that either come with a computer or can be affordably added, you can plan out your day, week, month, and even year, increasing the efficiency of your use of time.
Computers are a valuable tool today, in both our personal and professional lives. To use them correctly and efficiently however, requires that we know how to use them correctly. In today’s ever changing world, that means we must regularly improve our knowledge and skills, just as we seek to keep our skills on the mat top notch.

In order to get the most from your computer, there are a few basic skills you must have, and several advanced ones that will be of great benefit. Both you as a school owner, and one or more of your staff should have these basic skills.

Join us next week for part 2, understanding your computer.

=========

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved. No Reproduction Without Written Permission of Author.

Friday, November 14, 2008

Q&A: How do I advertise my school or organization on MartialTalk and it's related sites?

Question:
How do I advertise my school or organization on MartialTalk and it's related sites?

Answer:
Advertising on MartialTalk is handled through SilverStar WebDesigns Inc.

A list of advertising options, ad specifications, and more is available at http://www.silverstarsites.net/scn/

Wednesday, November 12, 2008

Tip Of The Week : Why a Complex Password?

Because the more complex, the harder it is to crack, and the harder it is to crack, the less likely you are going to be hacked.

For more info, see below. :)

Interesting article on password strengths and time to crack.
http://www.lockdown.co.uk/?pg=combi&s=articles

When I worked as a network admin, I ran quarterly crack attempts against the server database. I had the inside edge of direct access to the server's password file. On the average, I cracked 80-90% of the 150 accounts overnight, on each attempt. They used standard mixes of complexity, and length. I usually had a dozen within minutes.

Today's complex cracking software uses combination's of brute force and dictionary attacks, and table lookups, which cut the time down, incredibly.

From one program's readme "A traditional brute force cracker try all possible plain texts one by one in cracking time. It is time consuming to break complex password in this way. The idea of time-memory trade-off is to do all cracking time computation in advance and store the result in files so called "rainbow table". It does take a long time to pre-compute the tables. But once the one time pre-computation is finished, a time-memory trade-off cracker can be hundreds of times faster than a brute force cracker, with the help of precomputed tables."


Discussion

Monday, November 10, 2008

The Dangers of the Staff Only Forum

Forum Building 101 - The Dangers of the Staff Only Forum

- Bob Hubbard

When setting up your forums, it is often recommended that you also setup a section that only your staff can access. The reasons for this are many. A staff-only area allows your staff to discuss important policy issues, problem users, and the board itself in private, without worry that the average member will stumble across something they shouldn’t.

The challenges with having a private staff area lie in your staff gradually “moving in” and reducing or outright stopping their public forum participation. Administrators must pay careful attention that they also do not fall into the “manage from the back” trap.

To protect against this danger, active administrators must pay careful attention to who is active in their staff forums. Spot check them to be certain they haven’t moved in full time. As most of us hire our staffs based on their prior performance in the areas they now moderate, we want to keep them active there, where their contributions can build content and draw in new members. Posts made in private may help guide things, but rarely translate into new content or new members.

Administrators in particular need to pay attention to their own posting patterns. A successful admin will guide and steer their board while avoiding the dictator role. This requires professional interaction with your board staff. It is up to you to set the tone and the pace. If they see you “hiding” in the back, they will often emulate you and also hide back. This runs the major risk of the board having previously active sections wither and die as the heavy posters had all been hired and resorted to lurking in the back. Lead by example. Additionally, when you as an admin aren’t publicly visible, you run the risk of being seen as the despot in the tower, only appearing to punish rule breakers. You run the risk of being seen as out of touch or worse by your members.

Encourage your staff to continue their past activity in their sections, and be certain to visit them regularly by posting yourself. Each post that staff makes in public both reminds the members that you are there, but also serves to further the conversation, build content and entice lurkers to register and post.

This also helps keep your staff as active members, and can serve to prevent the feeling that they are a special “elitist” group which happens from time to time on forums.

Remember:

- Encourage staff to remain active in public
- Check staff activity regularly
- Lead by example and be an active public poster.

I hope this has been of some help and welcome questions.

Thank you.

Bob

===

Copyright ©2005 Bob Hubbard - All Rights Reserved

Bob Hubbard operates several forums online. A former Commodore 64 BBS sysop from the ‘80’s, he now operates MartialTalk.com, a leading martial arts forum, KenpoTalk.com, an community for the kenpo karate community, and The Dead Parrot Tavern , a community for sci-fi, anime and more. He is also technical admin at FMATalk.com, a forum for the Fillipino martial arts community. Copies of this article are free to distribute, provided all text is retained intact. It and other articles can be found at rustaz.net.

Friday, November 7, 2008

Q&A: Photos in the school, do I need a release?

Question:
I'm taking some photos in my school and want to use them on my web site. Do I need any one to sign a release?

Answer:
If you are simply covering a public event, then usually no. If however you intend to use these photos in any way that can be seen as an invasion of privacy, or for commercial gain, or use on a commercial website, then you should have all those show sign a release form.

A simple, sample release:
I ________________ Hereby grant all rights to (PHOTOGRAPHER) to sell or publish any photographs taken of the following subjects today. This permission is permanent, and I claim no future compensation.
Fill in all applicable.
Name:____________________________

Minor: ____________________________

Property: _________________________

Signature: ________________________ Date: ______________


A discussion of this and some other related points is available on MartialTalk.

Wednesday, November 5, 2008

Tip Of The Week : Security Warning

Security Warning!
I'm noticing a lot more fishing attempts going on as of late.

Please note:
Under NO circumstances will PayPal, Ebay, your local Bank, Amazon, etc email you and ask you for your account information.

Under NO circumstances should you fill in the forms, etc.

Login to your account NORMALLY! (That means Paypal.com or ebay.com, etc, not the nice 123.123.123.123 or whatever address in the email you got)
Then contact their support normally.

Be forewarned, be safe.

Monday, November 3, 2008

People You Don't Like Are Online Too...

People You Don't Like Are Online Too...
By Bob Hubbard



Over the last 7+ years I have been operating several online communities. Prior to that I ran or assisted on old style dial up bulletin boards (BBS's). So, I've seen quite a lot of interesting things in the maze of human online interactions. A common problem is when person A doesn't like person B. This can be for any of thousand reasons. From basic philosophical differences, political or religious, past personal history, to they just rub you the wrong way. Sometimes it's a huge reason, and other times, it's a reason that seems to make no sense or be so minor an issue as to be beneath notice. It doesn't matter, there's a problem, and they will let you know it.

The way they let you know varies, but in many cases will rotate through all of these stages.

* Don't complain about anything. Always stay silent, or complain in topic wondering where the moderators are. Don't they care? Don't they read everything on this 20,000 member 2,000 post a day site? Why aren't they here, right now taking care of the problem?

* Complain about every thing the other person says to management. Everything the "disliked" person says online must somehow be directed at you, so you must inform the management of this "vile troll" at every chance. His comment "Nice weather" must directly refer in secret code to the 2 feet of snow you had to shovel and hurt your back, so he is calling you weak even though he is a thousand miles away in balmy 70' weather. It's a shot and you're telling. So you private message, email and/or report that post, then since 5 whole minutes have passed and no one has done anything (since everyone knows site admins live by their systems and never leave) you fire back a heated message.

* Give up complaining since "they never do anything anyway" and begin posting your own preemptive attacks, always taking a moment to add in a complaint or shot at the slow acting and secretly supportive of the other guy site staff. When they staff tire of this and call you on it, your indignation is of course completely justified. After all, if they had just listened to you at first, there would have been no need for you to throw manners away, and how dare they tell you to behave? After all, "he's" to blame because he's there.

* Go to other sites and complain about the site and it's staff. After all, it sucked and they sucked too because they let "him" get away with everything, and all you were trying to do was call him on it. How dare they try to tell you that you weren't being a good member!

* When told to use built in tools like "ignore lists" or "buddy lists" or "filters" puff up and let them know clearly that you don't buy into that sissy stuff. Of course, just using your own built in ability to ignore things doesn't work either, because if you did, you would never see all those people talking about you.

* You quit. You go to other sites and complain how much the old site sucks and how they let their favored people attack you without fear of reprisal, and how you were singled out for just "standing up for yourself". You visit on occasions so that you can keep tabs on the conspiracy, and are sure to mention how you were "run off" or "quit because they sucked" at every chance.


Sound familiar? Know anyone who fits one or more of these? Do they fit you? Then, read on.

Most people are intelligent folks. They wouldn't go to a movie and sit quietly as some rude jerk yacks on their cell phone. They would go find an usher and get the idiot shut up. They wouldn't accept rude server at a checkout counter, they would call over a manager and lodge a complaint. Someone's smoking in the no-smoking area? Call a manager who will handle it. They don't however make the call, then get up and slap the other person around a bit until help arrives. During our lives we encounter thousands of situations that require we either ignore it as not worth our while, or call for assistance and let them deal with things. Online, somehow people think the rules are different, should be immediate, and shouldn't apply to us when we are "taking care of things ourselves".

To avoid many headaches online, most communities have installed filters, sometimes called "ignore lists". Use them. Put those who annoy you on them. If you choose not to because sometimes they do post something you like, then learn to filter out the rest and have the maturity to not fire back a heated response. Otherwise, the "pompous know-it-all", the "hot head", the salesman, the "everything outside of me is inferior" and the" I was to the mountain and have been anointed" all should be placed on your own ignore list, filtering out their comments and cleansing your experience. If you see them quoted by others, stop reading once you see their name and just move on to the next post. Most of these guys thrive on the attention and the audience, and if you don't feed them, they starve and leave.

Because staff are often overworked, and unpaid, and have real lives that don't revolve around groups, lists and forums, it may take a while for them to receive every complaint. Sometimes, they need time to confer among themselves to decide if something truly is a rules violation, or a legal violation, and what course of action is needed to solve the problem. Patience you must have, and resist the urge to grab torch and pitchfork.

Sitting there in silence when there is a problem never solves is, but neither does complaining every 5 minutes. The person who calls 911 (or whatever your emergency number is in your area) can be cited for abuse. Reporting 20 posts in 5 minutes, or every post good and bad from an individual, or threatening to "do something if you won't" usually qualifies as abuse on most sites. Harassing the staff is never a good idea.

Going elsewhere also rarely works. In some cases, it is a good idea. You and the community just don't share the same ideals or just can't get in sync. But going elsewhere and complaining all the time really makes as little sense as having a bad time at Walmart and going to Target and tracking down every customer and employee and telling them about it.


Most sites try to run within a set list of rules, and be as fair as possible. Biases will always be there as it's human nature. However if you work within the system, use the tools available, and give people time to help you, you will greatly enhance your own enjoyment of the site, as well as the enjoyment of your fellow members, most of whom aren't there to watch school yard arguments (though there are sites dedicated to such things) but to learn, relax and network with other like minded people.

Use the tools provided, give the staff time to handle things, learn to ignore the small stuff, and help the staff by not being a problem causer yourself, and the site will prosper and your enjoyment of it will benefit.



===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer. More of Bob's articles can be found at rustaz.net.

Copyright ©2007 Bob Hubbard - Copies of this article are free to distribute, provided all text is retained intact.

Saturday, November 1, 2008

Light Week

Due to the election and being swamped, the first week of November will be a little light in content. We'l be back to usual shortly.

Friday, October 31, 2008

Q&A: How do I get my new website listed on the search engines?

Question: How do I get my new website listed on the search engines?

Couple ways:

1- Pay someone (sometimes worth it, sometimes a waste of money. If they mention 'thousands of search engines' they are full of crap.)

2- Find the free "add links" for each list/directory/search engine you want to try for, then wait the 1-6 months to be listed.

3- Use the pay 'rapid review' links on most of em to cut your time down.

4- Build a network of link exchanges.


Focus on Google(60%), Yahoo (30%), AOL (5%) & MSN (5%).
Rest of the sites out there tend to pull from those 4 to build their listings.

Googles Adwords and Adsence are good. Just pay attention to the rules they have as they will cut you off if they think you're trying to cheat the system.

Metatag use is an art. Make sure whatever you use in your tags is in your page. You can focus different tags for each page and fine tune.

Don't expect immediate results.

Search engine optimization and listings are an ongoing work.

Wednesday, October 29, 2008

Tip Of The Week : Dealing with all those "Forward this" emails.

No, Bill Gates is not going to send you $100 for forwarding on this email.
No, that little 11 yr old girl is not going to get money from teh Red Cross if you report this 100 times.
No, Microsoft ic not tracking this email.
No, sending me this email is not going to install the super duper antivirus tissue paper on my system.

Every day, I get at least 1 of these or a thousand other email chain letters. I am constantly surprised at this, because often those forwarding them are intelligent and educated people.

Before you forward on the next virus warning, sob story, free offer, etc, check it out with the guys who track these things.

http://www.snopes.com/

See also here

Monday, October 27, 2008

Identity Theft. Myths, Reality and Safety

Identity Theft. Myths, Reality and Safety
by Bob Hubbard


It happens every day. Thousands of people find their bank accounts drained, their credit ruined or worse. The media and others have created a fear, or almost panic situation in people today. "The Internet's Fastest Growing Crime" they say, but is it really? Here I will attempt to expose some of the most common myths concerning this issue.

According to the US Federal Trade Commission (FTC) and Better Business Bureau (BBB) identity theft is actually on the decline while costs rise. This conclusion is based on surveys performed by the FTC and BBB in 2003 and 2004.
- 2003 - 10.1 million U.S. victims - $51.4 billion.
- 2004 - 9.6 million U.S. victims - $52.6 billion.
- 2005 - 9.3 million U.S. victims - $54.4 billion.
- 2006 - 8.9 million U.S. victims - $56.6 billion.

So what is identity theft?
Identity theft falls into four categories:
- Financial Identity Theft - using another's name and SSN to obtain goods and services.
- Criminal Identity Theft - posing as another when apprehended for a crime.
- Identity Cloning - using another's information to assume his or her identity in daily life.
- Business/Commercial Identity Theft - using another's business name to obtain credit.

So how do the criminals obtain your information?
Usually through the victims own negligence.

Wait a minute, I hear you saying. Doesn't it come from all these security breaches and lost laptops I keep hearing about?

Nope.

Very little of that information ends up in criminal hands. Losses through online phishing attempts are also minimal as most people are aware of them and take proper precautions.

The majority of identity theft comes from lost wallets, checkbooks and credit cards, followed by friends or relatives with access to your personal information, or corrupt coworkers. Computer related thefts of information account for less than 10% of the total.

Relatives account for one third of all identity thefts!

But, what about email and message boards and online banking?

Perfectly safe, if you use some common sense.

Myth - Online Banking is not safe.
Truth - Untrue. Online banking is safer, as there are less papers to misplace. Be certain that you are on an encrypted connection (the little lock symbol). By banking online, you can see your transactions within days not weeks, allowing you to detect problems quicker.

Myth - Online ordering is riskier than shopping in person.
Truth - Untrue. If the site is using a reliable real-time processor, your transaction is safer than shopping live. No human sees your personal data, there are no carbons to sign, and no paperwork to lose. Be certain that the site uses a secure processor. When you shop in person, you create a paper trail and often hand your card to an unknown person. When dining out, what really happens to your card after you hand it to your server and they vanish for 5-15 minutes with it?

Myth - Sending a check is safer.
Truth - Untrue. When you mail a check, you have no idea who will see it, or what information might be stolen. Your check contains your name, address and banking information. Paying online with a card through a properly secured payment site is safer.

Myth - If I tell you who I am, you can steal my identity.
Truth - Untrue. Use an internet search engine like Google and look up your name. You might be surprised to see how many people share it. Locally, there are 5 others with my name. Your name alone, is not enough to steal your identity. A thief will need other information such as bank accounts, tax id, or other similarly confidential information. A name alone is very rarely enough. One needs other personal information to match up with it for a name to be of any use to the thief.

Myth - If I use a PO Box I'm safe right?
Truth - Untrue. Your mail can be intercepted at any point. Be certain that you have your box setup so that only authorized individuals can ask for your mail at the desk. Be aware of who has access to your keys, and if you notice a slowdown in mail, make sure no one has placed an unauthorized forwarding order on your box, or home.


So, how can I really be safe?

The first step, is to make sure that your computer is secure. Install a good firewall and anti virus program, and regularly sweep it for spy-ware.

Secondly, don't leave important information like banking information, passwords, pin numbers, or tax information where just anyone can find it.

shred all important documents when you throw them away. This includes utility bills, tax documents and anything with your social security number.

Regularly check your credit reports. You can get a free credit report from each of the 3 main agencies by going to https://www.annualcreditreport.com.
Please note the https rather than the usual http. This signifies a secure web site.

Be wary of giving out account numbers or your social security (tax id) over the phone or by email.

When you buy new computers, be certain to wipe the old one clean. Format the hard drive several times over at least, or better yet, use a utility to overwrite the old drive with gibberish.

Review your accounts regularly and report missing statements and other discrepancies promptly.


The reality is that one is at greater risk of theft from their own carelessness (trusting family, or discarding sensitive documents improperly) than shopping online from a reliable site or participating in a forum. Use some common sense, and you'll be fine.




References:
http://www.bbbonline.org/idtheft/safetyQuiz.asp
http://www.worldstart.com/tips/tips.php/1483
http://www.javelinstrategy.com/
http://en.wikipedia.org/wiki/Identity_theft


===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer. More of Bob's articles can be found at rustaz.net.

Copyright ©2007 Bob Hubbard - Copies of this article are free to distribute, provided all text is retained intact.

Friday, October 24, 2008

Q&A: What should I look for in a web hosting company?

Q&A: What should I look for in a web hosting company?

Answer:

Looking for and finding a reliable hosting company for your website is a key component in your business success. When researching a company here are some tips:

1- Use Google.
Use Google to look for other sites hosted by the company, as well as reviews of their service. Include words like "sucks" and "fraud" to find complaints.

2 Visit webhostingtalk.com and check there as well.
WHT is the largest hosting discussion community around, and is regularly visited by thousands of hosts and their customers.

3- Check references.
If possible, find others who are using them and see how their service has been.


Some things to look for:

1- Connectivity to the rest of the Internet.
Are they running off a single cable, or do they have multiple connections to provide backup should 1 fail. Avoid hosts with a single connection, and run from anyone hosting out of their spare bedroom. That works for a hobby site but not for a serious business.

2- Uptime.
You'll see almost every host list 99.99999999etc uptime. But check those reviews and see what they were really providing. A few extra 9's doesn't really mean anything, but if a number of people are complaining about connection problems, that's a good sign to avoid that host.

3- Support
Everyone seems to offer email support, but that doesn't do you much good if your email is inaccessible. Look for a host who offers a help desk that allows you to track your issues. Email support is a default, but look for hosts who also offer support through instant messaging. As usual, phone support is golden, provided you reach a human who can help you, and not an answering service or voice mail. Try calling their support line a few times and see how long it takes to be answered, and if you get a live person.

4- Reliable Hardware
Cheap is cheap. Reliable hosts use quality components, and keep a supply of spares on hand to minimize downtime in the event of hardware failure. While modern server hardware is pretty solid, they do still run hot, and memory and drives and powersupplies do occationally fail.


These are a few of the many tips that will help you find a good host for your site.

Wednesday, October 22, 2008

Tip Of The Week : What to do first with a new PC?

Some tips on what to do before using your new pc:

Remove Norton or McAfee.
Install Grisoft or another system friendly free AVS.
Install Adaware and/or Spybot spyware protection
Check that firewall is up and running correctly.
Make sure all Micro$oft updates and security packs are installed.

For more advice, check out this thread on MartialTalk.

Monday, October 20, 2008

The Reality of Anonymous Posting.

The Reality of Anonymous Posting.
By Bob Hubbard



There are well over a 10 million forums, lists, chat rooms, news groups, blogs, journals and discussion areas on the internet today. On many of them, there is a debate on using handles or aliases or fake names. The bottom line is, there is no such thing as true anonymity online today. Oh, there are ways you can make it harder to figure out, but with enough time, resources and in some cases money, your identity can be found.

The first level of anonymity is the handle. A handle, or alias can be anything from a nickname, to a login name, to a cute saying or a fake name. "DaffyDuck2525" and "Nose Picker" are 2 examples of aliases. In some cases, they reflect a fantasy personality, associated with things like science fiction fandom, or reenactment organizations. Many people use them for fun, and don't really hide much, however there are those who will gladly use as many false identities as they can, to cause trouble and give the illusion that many hold a certain opinion, when in truth, it is only a few. Some sites have forbidden the use of handles, as it is hard to hold a professional discussion with someone named "Hot Dog" using the picture of a puppy n fire as their public face.

The second level of anonymity is the fake name. This is different than the handle, which is often obvious. The fake name is the easiest way to hide, as there are few ways to verify you are who you say you are online. Some people go to great lengths in their use of fake realistic names, creating elaborate histories, and getting one or more known-real people to vouch for them. When put on the spot, they will often claim to have never been photographed, or taped, and will refuse any meetings requested of them. Their verifiers will step to their defense and reiterate that they are real, and they know them well. While many sites will allow the use of handles, they will insist that you "sign" your posts with your name. While this can give some credibility, short of requesting notarized copies of government issued ID or credit cards, these are hard to prove especially when enough known-real people insist on their existence. Other means must be used to disprove this tactic.

The third level is the fake or throw-away email address. We all get tons of spam, and hear worries of identity theft daily. Some resort to temporary or throw away addresses through the numerous free email services out there. A favorite tactic of spammers and certified internet troublemakers, also known as 'trolls', more and more the free services are being blocked from reputable sites.

The forth level of anonymity if the proxy server / anonymizer service. These services, sometimes free, sometimes for a fee will allow you to surf the net, under a sort of 'cloak'. Some background information is needed here. Each computer that connects to the internet is assigned an id number, called an IP address. It's kind of like a phone number for your computer. When you connect to another computer, it gives your IP number as an identifier. The anonymizer service doesn't block your number, it simply reports a false one to the answering system. While hard to identify and block, they are not perfect. Not all services are as anonymous as they claim, and there are ways to find who really did make the connection, a fact that some today have discovered the hard way after law enforcement traced them.

In short, regardless if you surf as "John Smith", "Jeffery Dillion III" or "Captain Caveman", the people who run the sites, the engineers at the data centers who run the computers, and the boys in blue can with some time and effort, find out who you are.

The use of a handle can be fun. It adds flavor to hobbiest sites, can be used to advertise your business or your proficiency at a subject. They can also however be used to cause problems, sow dissent and otherwise disrupt a community. More and more, professionally oriented sites are either discouraging them, or banning them outright as a result.

So, use your handle, have fun, but don't be expected to be taken seriously unless you post under a verifiable real name. After all, who would take advice from someone named after a mouse?

===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists as well as a professional photographer.

Copyright
©2007 Bob Hubbard - Copies of this article are free to distribute, provided all text is retained intact.

Friday, October 17, 2008

Q&A: What should I look for in a web developer?

Q&A: What should I look for in a web developer?

Answer:
A good web developer must know what they are doing, be able to produce a solid site on time, be accessible, and honest. Some things to remember are:

- Check References.
Use Google to look up their reputation, and include certain other key words like 'fraud' and 'scam' to see if there are any complaints. Check webhostingtalk.com as well. It's the largest web host forum around.

- Do NOT pay by wire transfers like Western Union.
Western Union is a great way to send money to people you know. It's not a reliable way to send money for services however unless you have an existing relationship with the reciever. Avoid any host or designer who pushes for a western union payment.

- Check Previous Work
Looking at a web developers portfolio will help you to know if their design style suits your own. Some work with complex multi-leveled layouts, while others aim for simple and straight forward designs.

- Look under the hood.
When visiting websites that the developer claims they did, check the code. Does it have meta tags? Is it clean, or is it scrambled? Is there an author link back to the developer or does it list someone elses name? Many designers put hidden tags in to site code as a form of signature. It doesn't hurt the site and isn't visible to your regular surfers, but it does sometimes expose liars.

Wednesday, October 15, 2008

Tip Of The Week : Clearing Browser Caches

There are an easy dozen+ ways to surf the web, and every so often you need to clear out the cruft to get things working smoothly again. Here's a link to a walk through of most web browsers cache clearing instructions.

http://www.deadparrottavern.com/forum/showthread.php?t=10800

Monday, October 13, 2008

Misunderstanding your Rights - Freedom of Speech and the Online World

Misunderstanding your Rights - Freedom of Speech and the Online World
By Bob Hubbard


Recently, events on several discussion boards, and online communities have left me shaking my head, yet again, in disbelief. It seems that too often, when someone is moderated on a discussion board, or mailing list, or chat room, that they start screaming about their "rights" being violated. As if they are somehow allowed to say whatever they want, whenever they want, without worry of censure, or repercussion. Often, these complaints bring up the American Constitution, more specifically the First Amendment, as the reason why these comments should be allowed. Other times, it is used as the reason why an online rant, vent or other such scree should be allowed, and the poster held not-liable for its contents.

I am going to cite one such comment here. I am not singling this person out, there have been many such comments made. Few however actually take the time to cite the actual Amendment.

"
Disclaimer: The following LJ entry falls under the first amendment of the U.S. Constitution. The Bill of Rights states, "congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances." With that said, by clicking on the LJ cut, you understand that you cannot file any lawsuit or press any charges against me."

Ok. Let us take this apart, piece by piece.

"congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof"

Translation: Congress will make no law saying you cannot worship as your believe.

"or abridging the freedom of speech, or of the press;"

Translation: Congress cannot deny you the right to say or print your mind.

"or the right of the people peaceably to assemble,"

Translation: Congress cannot deny you the right to gather together as long as you remain peaceful.

" and to petition the government for a redress of grievances."

Translation: Congress cannot deny you the right to contact your representative and tell him about your problems.

Here is the misunderstanding. Congress, and by meaning, the Government, cannot do this. It does not deny private enterprise the right or ability to do this however.

If I, as a private enterprise, decide that I will not allow swearing, you may not swear while having dealings with my enterprise.

If I decide that I do not want you to discuss certain biological acts in the presence of my 5 year old, that does not "violate your First Amendment Free-Speech rights".

If I decide that no discussion of Floppyology will be tolerated on this site, then, one may not discuss Floppyology here.

Too often, ill informed, poorly educated, and the outright stupid seem to think that the US First Amendment means they can say whatever they want.

It Does Not.


As I wrote several months ago in response to one such claim: "
We aren't Congress. The people who scream the loudest about this right being violated, seem to constantly be those who understand it the least. Simply put, it doesn't apply on a web board. The only rights as to what may be said on a private board, are the rights granted to you. Our rules are pretty clear on what is not allowed, and we allow a great deal of leeway as to what you may discuss and how. All we usually ask is that you do it in a friendly way. Before screaming at us about your rights being violated, you may want to take some time to actually understand just what rights you have, and the responsibilities they require of you."

If I as a newspaper, or magazine, or book, or e-zine publisher refuse to publish what you wrote, I am not violating your 1st Amendment Rights. It may be censorship, it may not be. It may simply be that the publishers of said publication feel that your comments do not fit with their target. For example, an anti-war piece may be excellently researched, well formed, and well presented. But a very poor fit in a magazine about bunnys. The editor of "Bunny Weekly" would be within their own rights to not run your piece.

The First Amendment applies to US Citizens, and protects them from Government Censorship.
It does not protect you from Private Censorship.
It does not protect you in a foreign nation.
It does not apply to non-US Citizens.

It is designed, specifically to prevent the US Government, from denying certain rights to US Citizens. Period. It doesn't stop a newspaper from pulling a story and it doesn't stop a web forum from removing a post. Oliver Wendell Holmes said it best when he wrote "The most stringent protection of free speech would not protect a man in falsely shouting fire in a theater and causing a panic". You have the right to free speech. You also can be held accountable for its use.

The writers closing comment "
With that said, by clicking on the LJ cut, you understand that you cannot file any lawsuit or press any charges against me." is what is considered a "click-through" license. It does not magically forgive libel or defamatory comments. IF you write libelous and defamatory statements, regardless of any "click through licenses", "waivers" or their ilk, you may still be guilty of libelous statements. You may still be sued by the wronged party. You may still be liable for damages. You may still go to jail.

This may look like I am targeting 1 individual. I am not. I have been dealing in the "online" world now for 20 years. For 5 years I have been running numerous online communities, full of interesting and wonderful individuals. There is sadly a trend it seems however, when someone is moderated, or suspended, or even banned from a forum or list, or simply doesn't get their way, that they scream about their rights being trampled upon. Before one goes on about their rights being suppressed, one should take the time to see not just what those rights really grant, but also what responsibilities those rights demand of the holder.

Otherwise, you run the risk of not simply looking foolish online, but of losing those rights altogether in todays world of ever encroaching government abuse.

===
Bob Hubbard is an administrator of the popular martial arts sites MartialTalk.com and KenpoTalk.com. He is president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists.

Sunday, October 12, 2008

You built it, but will they come? Some tips on getting traffic to your website.

You built it, but will they come? Some tips on getting traffic to your website.
By Bob Hubbard

Your new website has gone live at last! After weeks--possibly months--of labor, it’s online and it looks great. Only one problem remains: How do you get people to visit it?

Well, you can wait the 1 to 6+ months for the backlogged search engines to catch up and list you. But you need traffic now. So what do you do? I’m often asked this very question by our clients. In this article I’ll give several suggestions to help you promote your website for maximum exposure. Some will fit better than others, depending on your target audience, but all of them are proven strategies for success.

1: Realize that the Search Engines are only part of the puzzle.
Getting listed takes time and tweaking. Most of them are backlogged by months, and it’s getting tougher to get listed in them. Of course you can spend a lot of cash to get yourself listed under ‘Automatic Self Cleaning Water Strainers’, but would you get the same results under just ‘Strainers’? A well thought-out plan for getting listed can take up to a year to fully realize results. You must do other things to get the word out in order to get both immediate and long-term results.

2: Don’t depend on your designer to advertise for you.
Too often companies and individuals have websites built, do nothing to promote the site themselves, and then wonder why it wasn’t as successful as they hoped. You don’t expect Kinkos to pass out your flyers; why expect your designer to know how to market your business to your customers? Their job is to develop a site that meets both your and your clients’ needs. You must spread the word to your prospects yourself, through all means--online and traditional.

3: Put your website’s address in front of everyone.
You wouldn’t leave your phone number off of your business cards--why leave off your website address? Make certain it is on all of your stationery, flyers, brochures, etc. Put it on the back bumper of your cars and vans. Put it on your signage and in your front window. Put it on your promo items and give them away like mad! People like freebies, and if they are useful, they will keep them around. The more visible you make it, the more times people will see it--and the more they see it, the more likely they will visit.

4: Yellow Pages ads.
Spend the extra money to get your web address added to your yellow pages listing. That little extra effort can lead to new leads. Many people will check out listings as follows: Biggest color ads, biggest black-and-white ads, smaller ads, text only box ads, and line ads. Adding a website to your ad can greatly increase your inquiry rate.

5: Issue a press release.
This step is often overlooked by start-ups. Taking the time to properly prepare a release can greatly benefit your business.

6: Reciprocal links.
Find websites that complement yours and propose a link exchange. This has a dual benefit: You gain traffic from their visitors, and the more companies that link to you, the higher your ranking in some search engines. You must do your research here, but if properly implemented you can see great rewards from this strategy.

7: Your regular advertising.
Make certain that any print or media advertising you do has your website mentioned somewhere in it. Too many times this simple step is overlooked. You cannot rely on Internet advertising alone to make your site a success. Even Amazon.com and E-Bay have to use traditional advertising. Have you seen the “Do You, uh, Yahoo!?” ads? There’s a reason!

8: Visit web forums and the Usenet newsgroups.
You can successfully advertise your company through these discussion groups (formerly known as “bulletin boards”), but be careful, especially when advertising on Usenet. Many people frown on advertising there, so be sure to carefully research any group you wish to advertise on before making your post. A few extra days patience can save you from a major public relations nightmare.

9: Publish an e-newsletter.
This has many benefits to you. It helps establish your credibility. It helps keep your clients and prospects up to date on your company and its offerings. It educates. It adds content to your website. The content helps you get better listings with the search engines and as it changes on a regular basis it helps bring return visitors. Return visitors will in many cases put your website address on their links pages which in turn helps drive traffic and boost search engine rankings. A well done, Opt-In (they subscribe) newsletter can also provide you with a detailed mailing list of people interested in what you have to offer. The costs of emailing are almost nil. Done properly, this can be a great boost.

10: Your business card.
Make it a mini-flyer, include your website, and pass them out whenever you can. When you go to trade shows or conventions, take 500-1000 and hand them out to everyone. Go to every booth and trade cards with them. “But I have plenty of my old ones”, you say. Well, unless your cards are works of art, throw them out and get new ones with your web address on it and send 2 to every customer and prospect you have.

11: Email. Let us not forget email. You and your employees probably send several emails each day, at the minimum. Make sure that your web address is featured in the ‘signature’ of each email. Too many times I receive email from clients and prospects that have missed this simple step. Many modern email programs allow for multiple signatures so you can have 1 for each occasion if you wish.

The message is: In order to see your site succeed, you need to promote it. There are millions and millions of websites online. While the numbers vary, it is estimated that only 40-60% of the web is listed on search engines. That means that the other 40-60% must be doing something else to get traffic. You wouldn’t open a store in your basement, tell no one, and then wonder why you went broke. Starting a website online is like that, except that you have the power to route a superhighway through your front door. You simply have to promote it using all of the means at your hands. Keep in mind that this is only an outline, and that many of these steps are more complicated than they may seem to be. Only by properly researching the correct approaches will you get the most success from them. Give these tips some thought. I’m sure you will find several that will work for you. Good luck! See you on the web.

===

Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists.

 
Copyright © 2009 Bob Hubbard. All rights reserved.