Monday, March 9, 2009

3 Basic Features Every Web Site Should Have By Bob Hubbard

3 Basic Features Every Web Site Should Have
By Bob Hubbard

Look around the Internet, look at 100 different websites, and you’ll find 100 different mixes of features. No two sites are exactly alike. Nor should they be, for each site has a unique purpose. But there are some features that every site should have. In this article, I will introduce you to XX of them.

#1 Every site should have a copyright statement.
While US Law states that a work is copyrighted at creation, there are a significant number of people online today who are sadly ignorant of the law, and who believe if it isn’t marked, it’s free to use as they wish. By including a well formatted copyright statement, you will stop some people, and have better chances should you ever need to go the legal route.

At the minimum, use something like this : “Copyright © YEARNAME - All Rights Reserved.” Where YEAR is the current year, and NAME is your name, or the name of your organization.

#2 Make sure there is a complete address, and phone number.
Too often I’ll run into a site that assumes that the visitor knows where they are. They list a street address, but no city, or no state. They say things like “We’re located in the Widget Mall”, yet Google shows 15 different “Widget Malls” around the world. They list a phone number, but no area code, forcing you to guess, or do more research and hope for the best. Use a complete address and phone number to maximize contact.

#3 Check all your pages for a working TITLE Tag.
Ever been to “Unknown”? It’s a common website. Estimates are that anywhere from a third to half the web page out there re using the default title tag. Make sure yours identifies your site, and gives a little bit of a description on what’s on that page. Don’t just say “About Bob”. Bob who? Where am I? Why should I care about Bob? “About Bob Hubbard, Owner of SilverStar WebDesigns Inc., a web site design and hosting company specializing in affordable solutions for martial artists.” Is a much better title tag.

There are a lot more features that a web site should have, but to me these are 3 of the most important ones. Of course, proper proof reading of all of your site’s content and testing of email addresses and links, while not specifically features, are also crucial.

Use these tips, and you’ll see a better return on your web site investment.


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Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2009 - Bob Hubbard - All Rights Reserved. This article may be reproduced provided all text, the author bio and these terms are kept intact.

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Copyright © 2009 Bob Hubbard. All rights reserved.