Q&A: How do you get your website to appear on the first page, at the top, of a Google search?

Q&A: How do you get your website to appear on the first page, at the top, of a Google search?

Question:
How do you get your website to appear on the first page, at the top, of a Google search?

Answer:
Short answer, you don't. Most people when they think of searching will type in something very broad and very generic like "karate" or "training" or even a little more precise like "self defense" and see millions of results. Trying to tackle that amount of competition for the top spot is really a losing battle, unless you have very deep pockets. A better approach, and one that has a better chance of being successful for you is to focus your attention on specific search phrases.

For example, many of my martial arts clients are in the Western New York area. They aren't looking for someone in London England to hit their site, but for someone in the WNY area. So, a smart searcher will type in something like "Buffalo martial arts" (which results in 3 of my clients, and 5 of my sites on the 1st page) or "wny martial arts" (4 sites, 1 client on page 1), or "wny karate" (3 sites 1st page). Typing in something like "modern arnis seminar training" has 2 of my clients on the 1st page. Another example is "natural resource consulting" which has 1 of my clients on the 1st page of results.

It's important to think in terms of search phrases when you optimize your site, and focus on those. A combination of proper key words, solid descriptions, and appropriate text will greatly enhance your chances for high placement. Also, be certain all of your images are captioned using ALT tags. Those are an often overlooked place for extra optimization.

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Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.

Q&A: How do you get people to volunteer work for your money-making on-line business without complaint and with consistent, quality performance?

Q&A: How do you get people to volunteer work for your money-making on-line business without complaint and with consistent, quality performance?


Question:
How do you get people to volunteer work for your money-making on-line business without complaint and with consistent, quality performance?

Answer:
My experience has shown that when people care about something, they will often put in the time to make it a success. Convention presenters have known this for years, and are often run by volunteer staffs in the hundreds, all working towards a common goal of a successful and entertaining event. Many of the same reasons apply when looking for staff for online communities. Treat your people right, stand behind them, give them guidance so that they know what is expected of them, and train them in how to do their job well. Don't treat them like slaves, or free help. Let them know when they are doing well, and show the your gratitude. A little appreciation shown can go a long way towards keeping god people happy. All of that however is useless, unless you have a purpose for which they will put in the time and effort. Make your enterprise one that people can feel a part of, that they can feel ownership of, and a part of, and you will find good people willing to help you build your dreams, together.

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Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.

The Dangers of the Staff Only Forum

Forum Building 101 - The Dangers of the Staff Only Forum

- Bob Hubbard

When setting up your forums, it is often recommended that you also setup a section that only your staff can access. The reasons for this are many. A staff-only area allows your staff to discuss important policy issues, problem users, and the board itself in private, without worry that the average member will stumble across something they shouldn’t.

The challenges with having a private staff area lie in your staff gradually “moving in” and reducing or outright stopping their public forum participation. Administrators must pay careful attention that they also do not fall into the “manage from the back” trap.

To protect against this danger, active administrators must pay careful attention to who is active in their staff forums. Spot check them to be certain they haven’t moved in full time. As most of us hire our staffs based on their prior performance in the areas they now moderate, we want to keep them active there, where their contributions can build content and draw in new members. Posts made in private may help guide things, but rarely translate into new content or new members.

Administrators in particular need to pay attention to their own posting patterns. A successful admin will guide and steer their board while avoiding the dictator role. This requires professional interaction with your board staff. It is up to you to set the tone and the pace. If they see you “hiding” in the back, they will often emulate you and also hide back. This runs the major risk of the board having previously active sections wither and die as the heavy posters had all been hired and resorted to lurking in the back. Lead by example. Additionally, when you as an admin aren’t publicly visible, you run the risk of being seen as the despot in the tower, only appearing to punish rule breakers. You run the risk of being seen as out of touch or worse by your members.

Encourage your staff to continue their past activity in their sections, and be certain to visit them regularly by posting yourself. Each post that staff makes in public both reminds the members that you are there, but also serves to further the conversation, build content and entice lurkers to register and post.

This also helps keep your staff as active members, and can serve to prevent the feeling that they are a special “elitist” group which happens from time to time on forums.

Remember:

- Encourage staff to remain active in public
- Check staff activity regularly
- Lead by example and be an active public poster.

I hope this has been of some help and welcome questions.

Thank you.

Bob

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Copyright ©2005 Bob Hubbard - All Rights Reserved

Bob Hubbard operates several forums online. A former Commodore 64 BBS sysop from the ‘80’s, he now operates MartialTalk.com, a leading martial arts forum, KenpoTalk.com, an community for the kenpo karate community, and The Dead Parrot Tavern , a community for sci-fi, anime and more. He is also technical admin at FMATalk.com, a forum for the Fillipino martial arts community. Copies of this article are free to distribute, provided all text is retained intact. It and other articles can be found at rustaz.net.