Q&A: How do you get your website to appear on the first page, at the top, of a Google search?
Question:
How do you get your website to appear on the first page, at the top, of a Google search?
Answer:
Short answer, you don't. Most people when they think of searching will type in something very broad and very generic like "karate" or "training" or even a little more precise like "self defense" and see millions of results. Trying to tackle that amount of competition for the top spot is really a losing battle, unless you have very deep pockets. A better approach, and one that has a better chance of being successful for you is to focus your attention on specific search phrases.
For example, many of my martial arts clients are in the Western New York area. They aren't looking for someone in London England to hit their site, but for someone in the WNY area. So, a smart searcher will type in something like "Buffalo martial arts" (which results in 3 of my clients, and 5 of my sites on the 1st page) or "wny martial arts" (4 sites, 1 client on page 1), or "wny karate" (3 sites 1st page). Typing in something like "modern arnis seminar training" has 2 of my clients on the 1st page. Another example is "natural resource consulting" which has 1 of my clients on the 1st page of results.
It's important to think in terms of search phrases when you optimize your site, and focus on those. A combination of proper key words, solid descriptions, and appropriate text will greatly enhance your chances for high placement. Also, be certain all of your images are captioned using ALT tags. Those are an often overlooked place for extra optimization.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Showing posts with label web. Show all posts
Showing posts with label web. Show all posts
Friday, April 3, 2009
Friday, March 27, 2009
Q&A: How do you get people to volunteer work for your money-making on-line business without complaint and with consistent, quality performance?
Q&A: How do you get people to volunteer work for your money-making on-line business without complaint and with consistent, quality performance?
Question:
How do you get people to volunteer work for your money-making on-line business without complaint and with consistent, quality performance?
Answer:
My experience has shown that when people care about something, they will often put in the time to make it a success. Convention presenters have known this for years, and are often run by volunteer staffs in the hundreds, all working towards a common goal of a successful and entertaining event. Many of the same reasons apply when looking for staff for online communities. Treat your people right, stand behind them, give them guidance so that they know what is expected of them, and train them in how to do their job well. Don't treat them like slaves, or free help. Let them know when they are doing well, and show the your gratitude. A little appreciation shown can go a long way towards keeping god people happy. All of that however is useless, unless you have a purpose for which they will put in the time and effort. Make your enterprise one that people can feel a part of, that they can feel ownership of, and a part of, and you will find good people willing to help you build your dreams, together.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Question:
How do you get people to volunteer work for your money-making on-line business without complaint and with consistent, quality performance?
Answer:
My experience has shown that when people care about something, they will often put in the time to make it a success. Convention presenters have known this for years, and are often run by volunteer staffs in the hundreds, all working towards a common goal of a successful and entertaining event. Many of the same reasons apply when looking for staff for online communities. Treat your people right, stand behind them, give them guidance so that they know what is expected of them, and train them in how to do their job well. Don't treat them like slaves, or free help. Let them know when they are doing well, and show the your gratitude. A little appreciation shown can go a long way towards keeping god people happy. All of that however is useless, unless you have a purpose for which they will put in the time and effort. Make your enterprise one that people can feel a part of, that they can feel ownership of, and a part of, and you will find good people willing to help you build your dreams, together.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Friday, March 20, 2009
Q&A: How fancy and how big should your opening page be?
Q&A: How fancy and how big should your opening page be?
Question:
How fancy and how big should your opening page be?
Answer:
There are several different views on this. Some will recommend long and wordy, others hort an terse, others flashy, others simple. My suggestion is to tailor the page toward your goals for the site.
I recomend using a couple of graphics, 2-3 paragraphs of good descriptive text, loaded with strong keywords for the search engines to latch onto. This gives you a good starting point. You can add more paragraphs, but be mindful of how many graphics you place. Each one adds to the overall size of your main page, and slows down it's loading, especially for dialup users. A slow page detracts from the user experience.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Question:
How fancy and how big should your opening page be?
Answer:
There are several different views on this. Some will recommend long and wordy, others hort an terse, others flashy, others simple. My suggestion is to tailor the page toward your goals for the site.
I recomend using a couple of graphics, 2-3 paragraphs of good descriptive text, loaded with strong keywords for the search engines to latch onto. This gives you a good starting point. You can add more paragraphs, but be mindful of how many graphics you place. Each one adds to the overall size of your main page, and slows down it's loading, especially for dialup users. A slow page detracts from the user experience.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Friday, March 13, 2009
Q&A: How many different colors should you use on a webpage?
Q&A: How many different colors should you use on a webpage?
Question:
How many different colors should you use on a webpage?
Answer:
Finding proper color balance for a website is crucial to having a pleasing look. To many clashing colors makes your site look amateurish and often childish. I usually recommend using a minimum of different colors, looking instead for an easy on the eyes background, with a clearly contrasting color for fonts. Black text on a white or off white background for example. I then use other colors to compliment the design. Red on Blue gives a weird 3D like effect and is very hard on most peoples eyes. Shades of blue, green and brown, as well as darker reds seem to work the best. For cues on what colors compliment, I refer to traditional graphics tools like color charts.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Question:
How many different colors should you use on a webpage?
Answer:
Finding proper color balance for a website is crucial to having a pleasing look. To many clashing colors makes your site look amateurish and often childish. I usually recommend using a minimum of different colors, looking instead for an easy on the eyes background, with a clearly contrasting color for fonts. Black text on a white or off white background for example. I then use other colors to compliment the design. Red on Blue gives a weird 3D like effect and is very hard on most peoples eyes. Shades of blue, green and brown, as well as darker reds seem to work the best. For cues on what colors compliment, I refer to traditional graphics tools like color charts.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Monday, March 9, 2009
3 Basic Features Every Web Site Should Have By Bob Hubbard
3 Basic Features Every Web Site Should Have
By Bob Hubbard
Look around the Internet, look at 100 different websites, and you’ll find 100 different mixes of features. No two sites are exactly alike. Nor should they be, for each site has a unique purpose. But there are some features that every site should have. In this article, I will introduce you to XX of them.
#1 Every site should have a copyright statement.
While US Law states that a work is copyrighted at creation, there are a significant number of people online today who are sadly ignorant of the law, and who believe if it isn’t marked, it’s free to use as they wish. By including a well formatted copyright statement, you will stop some people, and have better chances should you ever need to go the legal route.
At the minimum, use something like this : “Copyright © YEAR – NAME - All Rights Reserved.” Where YEAR is the current year, and NAME is your name, or the name of your organization.
#2 Make sure there is a complete address, and phone number.
Too often I’ll run into a site that assumes that the visitor knows where they are. They list a street address, but no city, or no state. They say things like “We’re located in the Widget Mall”, yet Google shows 15 different “Widget Malls” around the world. They list a phone number, but no area code, forcing you to guess, or do more research and hope for the best. Use a complete address and phone number to maximize contact.
#3 Check all your pages for a working TITLE Tag.
Ever been to “Unknown”? It’s a common website. Estimates are that anywhere from a third to half the web page out there re using the default title tag. Make sure yours identifies your site, and gives a little bit of a description on what’s on that page. Don’t just say “About Bob”. Bob who? Where am I? Why should I care about Bob? “About Bob Hubbard, Owner of SilverStar WebDesigns Inc., a web site design and hosting company specializing in affordable solutions for martial artists.” Is a much better title tag.
There are a lot more features that a web site should have, but to me these are 3 of the most important ones. Of course, proper proof reading of all of your site’s content and testing of email addresses and links, while not specifically features, are also crucial.
Use these tips, and you’ll see a better return on your web site investment.
===
Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2009 - Bob Hubbard - All Rights Reserved. This article may be reproduced provided all text, the author bio and these terms are kept intact.
By Bob Hubbard
Look around the Internet, look at 100 different websites, and you’ll find 100 different mixes of features. No two sites are exactly alike. Nor should they be, for each site has a unique purpose. But there are some features that every site should have. In this article, I will introduce you to XX of them.
#1 Every site should have a copyright statement.
While US Law states that a work is copyrighted at creation, there are a significant number of people online today who are sadly ignorant of the law, and who believe if it isn’t marked, it’s free to use as they wish. By including a well formatted copyright statement, you will stop some people, and have better chances should you ever need to go the legal route.
At the minimum, use something like this : “Copyright © YEAR – NAME - All Rights Reserved.” Where YEAR is the current year, and NAME is your name, or the name of your organization.
#2 Make sure there is a complete address, and phone number.
Too often I’ll run into a site that assumes that the visitor knows where they are. They list a street address, but no city, or no state. They say things like “We’re located in the Widget Mall”, yet Google shows 15 different “Widget Malls” around the world. They list a phone number, but no area code, forcing you to guess, or do more research and hope for the best. Use a complete address and phone number to maximize contact.
#3 Check all your pages for a working TITLE Tag.
Ever been to “Unknown”? It’s a common website. Estimates are that anywhere from a third to half the web page out there re using the default title tag. Make sure yours identifies your site, and gives a little bit of a description on what’s on that page. Don’t just say “About Bob”. Bob who? Where am I? Why should I care about Bob? “About Bob Hubbard, Owner of SilverStar WebDesigns Inc., a web site design and hosting company specializing in affordable solutions for martial artists.” Is a much better title tag.
There are a lot more features that a web site should have, but to me these are 3 of the most important ones. Of course, proper proof reading of all of your site’s content and testing of email addresses and links, while not specifically features, are also crucial.
Use these tips, and you’ll see a better return on your web site investment.
===
Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2009 - Bob Hubbard - All Rights Reserved. This article may be reproduced provided all text, the author bio and these terms are kept intact.
Friday, March 6, 2009
Q&A: How many different fonts should you use on a webpage?
Q&A: How many different fonts should you use on a webpage?
Question:
How many different fonts should you use on a webpage?
Answer:
Using too many different fonts can make your website look amateurish and random. For best effect, I would suggest sticking with no more than two or three at most. You can use one easily read font for the body which is where most time will be spent reading, and a more stylish one for headers, headlines and menus.
Follow up question #1 "How Big should I make my fonts"?
Common practices would use a 10-13 point font, usually a 12 point for the body, with a couple points larger for headers, headlines and menus, and a couple points smaller for footer and foot notes.
Follow up question #2 "What fonts would you recommend?"
There are 2 main types of fonts, Sans Serif and Serif. Sans Serif fonts like Arial and Helvetica are recommended due to their being easier to read on computer screens. My personal favorite is Verdana. Avoid Serif fonts like Times Roman or Courier, which work much better in print form.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Question:
How many different fonts should you use on a webpage?
Answer:
Using too many different fonts can make your website look amateurish and random. For best effect, I would suggest sticking with no more than two or three at most. You can use one easily read font for the body which is where most time will be spent reading, and a more stylish one for headers, headlines and menus.
Follow up question #1 "How Big should I make my fonts"?
Common practices would use a 10-13 point font, usually a 12 point for the body, with a couple points larger for headers, headlines and menus, and a couple points smaller for footer and foot notes.
Follow up question #2 "What fonts would you recommend?"
There are 2 main types of fonts, Sans Serif and Serif. Sans Serif fonts like Arial and Helvetica are recommended due to their being easier to read on computer screens. My personal favorite is Verdana. Avoid Serif fonts like Times Roman or Courier, which work much better in print form.
===
Bob Hubbard, is the CEO of SilverStar WebDesigns Inc. and an Administrator at MartialTalk.com and KenpoTalk.com. He can be reached through those sites.
Monday, December 22, 2008
Why is it called "The Internet"?
Why is it called "The Internet"?
By Bob Hubbard
Ever wonder why this huge international maze of computers, servers, and sites is called "The Internet"?
Internet means inter-connected networks. Developed during the 1960's and 1970's, what we refer to today as "The Internet" grew from small localized networks running on colleges, universities and military bases, to larger networks connecting smaller ones, to a huge world wide network of networks.
Most people today only think of the Internet as email and websites, but in fact it is a combination of many different services.
Email consists of several different systems, including POP (Post Office Protocol) which is responsible for getting your email from your electrnic mail box, and SMTP (Simple Mail Transfer Protocol) which is used to send email to the world.
Web sites run on Hypertext Transfer Protocol, or HTTP. When you type in a web address in your browser, that http:// you enter in tells the server on the other end to use the HTTP system to transfer the page to you. Modern browsers use it by default, but older browsers would fail to find a site if you forgot it.
FTP, or "File Transfer Protocol" is a means for transferring files between your system and a remote one.
IRC, or "Internet Relay Chat", also called "Chat Rooms" are the precursor to today's instant messaging and text message systems. Still in operation today, they aren't well known to most people. IRC requires special software to access.
A forgotten part of our net history is Gopher. Gopher is a combination web and ftp system for organized document retrieval. Text only, there are less than 200 Gopher servers currently online, with most neglected, however some universities still use them.
Then there is the Network News Transfer Protocol or NNTP which is an Internet application protocol used primarily for reading and posting Usenet articles, as well as transferring news among news servers. USENET is a huge world wide distributed electronic discussion system. What this means is, it is like having a global forum, spread over many systems. There are currently well over 100,000 different topics ranging from the boring to the profane. Accessing USENET requires special software called a NewsReader, as well as an account with a news provider.
As you can see, the Internet is a pretty complex thing, made simple and accessible by modern software, allowing us to communicate around the world at whim.
Additional Resources at Wikipedia
USENET http://en.wikipedia.org/wiki/Usenet
NNTP http://en.wikipedia.org/wiki/Network_News_Transfer_Protocol
FTP http://en.wikipedia.org/wiki/IRC
POP http://en.wikipedia.org/wiki/Post_Office_Protocol
SMTP http://en.wikipedia.org/wiki/Smtp
Email http://en.wikipedia.org/wiki/E-mail
IRC http://en.wikipedia.org/wiki/IRC
HTTP http://en.wikipedia.org/wiki/Http
Gopher http://en.wikipedia.org/wiki/Gopher_(protocol)
=========
Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved.
This article may be reproduced provided all text, the author bio and these terms are kept intact.
By Bob Hubbard
Ever wonder why this huge international maze of computers, servers, and sites is called "The Internet"?
Internet means inter-connected networks. Developed during the 1960's and 1970's, what we refer to today as "The Internet" grew from small localized networks running on colleges, universities and military bases, to larger networks connecting smaller ones, to a huge world wide network of networks.
Most people today only think of the Internet as email and websites, but in fact it is a combination of many different services.
Email consists of several different systems, including POP (Post Office Protocol) which is responsible for getting your email from your electrnic mail box, and SMTP (Simple Mail Transfer Protocol) which is used to send email to the world.
Web sites run on Hypertext Transfer Protocol, or HTTP. When you type in a web address in your browser, that http:// you enter in tells the server on the other end to use the HTTP system to transfer the page to you. Modern browsers use it by default, but older browsers would fail to find a site if you forgot it.
FTP, or "File Transfer Protocol" is a means for transferring files between your system and a remote one.
IRC, or "Internet Relay Chat", also called "Chat Rooms" are the precursor to today's instant messaging and text message systems. Still in operation today, they aren't well known to most people. IRC requires special software to access.
A forgotten part of our net history is Gopher. Gopher is a combination web and ftp system for organized document retrieval. Text only, there are less than 200 Gopher servers currently online, with most neglected, however some universities still use them.
Then there is the Network News Transfer Protocol or NNTP which is an Internet application protocol used primarily for reading and posting Usenet articles, as well as transferring news among news servers. USENET is a huge world wide distributed electronic discussion system. What this means is, it is like having a global forum, spread over many systems. There are currently well over 100,000 different topics ranging from the boring to the profane. Accessing USENET requires special software called a NewsReader, as well as an account with a news provider.
As you can see, the Internet is a pretty complex thing, made simple and accessible by modern software, allowing us to communicate around the world at whim.
Additional Resources at Wikipedia
USENET http://en.wikipedia.org/wiki/Usenet
NNTP http://en.wikipedia.org/wiki/Network_News_Transfer_Protocol
FTP http://en.wikipedia.org/wiki/IRC
POP http://en.wikipedia.org/wiki/Post_Office_Protocol
SMTP http://en.wikipedia.org/wiki/Smtp
Email http://en.wikipedia.org/wiki/E-mail
IRC http://en.wikipedia.org/wiki/IRC
HTTP http://en.wikipedia.org/wiki/Http
Gopher http://en.wikipedia.org/wiki/Gopher_(protocol)
=========
Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists. Bob can be reached at webmaster@martialtalk.com
Article Copyright © 2008 - Bob Hubbard - All Rights Reserved.
This article may be reproduced provided all text, the author bio and these terms are kept intact.
Friday, December 12, 2008
Q&A: Free MP3 editor?
Question:
Does anyone know of a (preferably) free or inexpensive program for editing MP3's?
Answer:
For simple recording and editing needs, you can try Audacity. It's free, easy to use and can export to good quality MP3's with an additional free add-in. Visit http://audacity.sourceforge.net/ for the program and see here for more discussion on this topic.
Does anyone know of a (preferably) free or inexpensive program for editing MP3's?
Answer:
For simple recording and editing needs, you can try Audacity. It's free, easy to use and can export to good quality MP3's with an additional free add-in. Visit http://audacity.sourceforge.net/ for the program and see here for more discussion on this topic.
Friday, November 14, 2008
Q&A: How do I advertise my school or organization on MartialTalk and it's related sites?
Question:
How do I advertise my school or organization on MartialTalk and it's related sites?
Answer:
Advertising on MartialTalk is handled through SilverStar WebDesigns Inc.
A list of advertising options, ad specifications, and more is available at http://www.silverstarsites.net/scn/
How do I advertise my school or organization on MartialTalk and it's related sites?
Answer:
Advertising on MartialTalk is handled through SilverStar WebDesigns Inc.
A list of advertising options, ad specifications, and more is available at http://www.silverstarsites.net/scn/
Sunday, October 12, 2008
Why do I need a Web Site?
Why do I need a Web Site?
By Bob Hubbard
By Bob Hubbard
When I’m talking with potential clients, I’m often asked “Why should I have a website”. This is a very good question. Today, having a website is a cost of doing business, just like business cards, a phone line and credit card acceptance. A well planned and designed website can be a boost to almost every business. In this article, I will give you some information on the “Why”.
Why do you need a web site?
A website can be a key ingredient of a businesses marketing attack. It is a lead generator, it helps retain clients, and save on costs. In today’s business environment, if you don’t have one, your competition most likely does. Customers are increasingly net-savvy and are doing more and more research online before calling a company. With 63% of American adults and 75% of American children connected to the Internet, not having a website puts a major hole in your marketing ability. In the past, people would open the yellow pages. Today, more and more people are using the internet to search for information, and finding not just a phone number or address, but full catalogs and price lists, directions, color photos of products and more, all without leaving the house.
The Lead Generator
Many people today look at the existence of a website as a ‘validation of legitimacy’, much as we often look for the acceptance of credit cards. People who are reluctant to call can at their leisure visit your site and see what you offer. This means if its 3am on a Sunday, they can get some information. A well designed website will have an easy means of them contacting you, perhaps a sign up form they can fill out to schedule a visit or request additional information. A website can also be used by existing clients to generate referrals. A website is a tireless 24 hour a day salesperson that works to turn suspects into prospects, and prospects into clients. Being able to learn more about your business will often turn a browser into someone who makes that phone call, or stops in to visit. Having a website puts you ahead of the competition. There’s no delay in customers getting information on your products or services. Imagine if your competitor has information online, and the best you can do is send a brochure overnight. A day is a long time for that potential customer to form an opinion.
Client Retention
Client retention is often tied directly to customer service. A well designed website will have the important information on your business easily viewable. Hours of operation, contact information, upcoming events, and directions at the very least should be obvious. Many other parts are industry specific. A supermarket could have their weekly ad on line, a hardware store could have home repair tips, and the martial arts school could have training materials and class schedules. Special offers can also be run, as well as an organizational newsletter to keep clients and prospects up to date on your business.
Cost Savings
How many of us have printed flyers for an event, only to end up throwing out hundreds of dollars in over printing or errors? Using your website as an information distribution point can significantly reduce your printing and postage costs. By putting items like student handbooks, employee guides, and flyers online, you can save an enormous amount of money. Combine this with a web-friendly email-marketing program and you can save thousands of dollars each year. You can also improve on the quality of your handouts and flyers by using full color and photographs, rather than the black and white clip art we often see.
Now, it is important to do your email marketing in a friendly manner. E-Mail marketing is covered in my “E-Mail Marketing Tips” article.
Now, two additional areas you can use your website are “UpSells” and Retail.
UpSells and Upgrades
Also known as Upgrades, Upsells are a great product to promote on your website. Internal programs like Buyers Clubs, Access to expert advice, special web-only content, discussion forums, newsletters and more. We will use the example of a karate school. They want to increase student retention so they add a signup form on their website for new students. An option on this form could be for the “Black Belt Club” which gives the student special services and access to a special area of the website, for an added cost of course. A music store could have a “Music Appreciation Club” which offers members only discounts and other premiums.
Retail Sales
Retail sales are an additional way to generate both profit and potential. Without having to maintain a large physical inventory, pay utilities or worry about shrinkage, you can often run an online store at a higher profit margin than a traditional store. Without the physical limitations, you can carry more merchandise. This allows a 1-person operation to look just as impressive as the super centers. Care must be taken in the setup of an online store to avoid fraud. Successful online retailing is covered in my “Online Selling with Success” article.
Having a website is an excellent way to generate new business, keep and grow existing clientele, save money and improve your bottom line. It is available rain or shine, night or day, helping you to grow your business. It also levels the playing field, allowing you to compete equally with much larger businesses. With more and more people each year using the Internet, a website has become a requirement of business, much as a phone and credit card acceptance did in the past. Remember, the Internet is one of the first places someone familiar with computers is likely to look for information.
===
Bob Hubbard is an administrator of the popular martial arts portal site MartialTalk.com and president of SilverStar WebDesigns inc., a web site design and hosting company specializing in affordable solutions for martial artists.
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